Freelancer profile translated to English.
Back to original languageAbout Idriss
Retail professional with 8 years of experience, specializing in Visual Merchandising, I support brands in structuring and optimizing their in-store visual identity.
Proven experience in operational management, store openings (O&O / CMA), and national network management.
Key skills:
• Design of VM guidelines & seasonal campaigns
• Planning and operational deployment
• Window merchandising & layouts
• Team training & network support
• Performance analysis & recommendations
• Creation of tools: SketchUp, Illustrator, Photoshop, InDesign, Excel
• Cross-functional coordination (marketing, purchasing, retail)
Achievements:
+10% annual revenue, improved conversion rate, national VM standardization, high-performing commercial promotions.
Available for assignments: guidelines, VM audits, openings, network coordination, tool creation, and field support.
French
Native or bilingual
Can work on-site
Marseille (up to 50km)
Experience
- G-star rawVM Coordinator FranceJanuary 2022 - Today (4 years and 5 months)Installation and staging of collections in compliance with brand identity. Development of product layout plans for the entire French network. Creation and dissemination of national VM standards (guidelines, best practices). Bi-monthly coordination of merchandising updates in conjunction with marketing campaigns. Visual referent for store openings (concept, styling, layout). Training of new store managers on operational procedures, store rituals, and VM standards.
- G-star rawStore managerJanuary 2021 - Today (5 years and 5 months)Recruitment, training, and team management focused on performance objectives, both quantitative and qualitative. KPI monitoring, stock management, and operational organization of the point of sale.
- G-star rawAssistant store managerJanuary 2019 - January 2021 (2 years)Operational supervision of teams and management of the point of sale in the manager's absence. Commercial monitoring, merchandising implementation, and ensuring the impeccable condition of the store.
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Education
- Visual Merchandiser - Bloc 2School online - University2025Visual Merchandiser - Bloc 2
- BTS Commercial Unit ManagementMy Business School2018BTS Management des unités commerciales
Skill set
Categories
- Other