Idoia Mañes Esnaola

I am an Email Marketing and CRM consultant specializing in designing and executing email strategies aimed at improving conversion, retention, and customer experience.

I work with companies that want to go beyond one-off newsletter sends and need to structure their email communication: from defining the strategy, segmenting databases, to technical implementation and continuous optimization.

Audit of existing email marketing and automations

Definition of email and customer lifecycle strategy

Design and implementation of automated flows (welcome, onboarding, reactivation, abandonment, post-purchase, etc.)

Database optimization and behavior-based segmentation

Integration of web forms and email/CRM tools

KPI analysis and continuous performance improvement

Support for both one-off projects and ongoing collaboration

I get involved in both strategy and execution, ensuring that what is designed is implemented correctly and with business sense. I like to work with clear processes, direct communication, and a focus on real results.

I have experience collaborating with marketing, design, and data teams, and adapting to different levels of digital maturity of companies.

If you are looking for someone who can think strategically and put it into practice, I will be happy to help you.