Freelancer profile translated to English.
Back to original languageAbout Idjatou
Digital marketing and digital transformation consultant, I manage projects from A to Z for companies looking to structure their online presence and modernize their organization.
With an MBA in Marketing & Communication and 4 years of field experience, I work on two complementary axes:
Marketing & Digital: content strategy, website redesign, SEO, social media, emailing campaigns (Brevo), B2B prospecting, CRM.
Digital Transformation: audit of existing processes, writing specifications, selection and deployment of business tools, end-to-end project management.
French
Native or bilingual
Can work on-site
Colombes (up to 50km)
Experience
- VALENTE securystarMarketing & Digital Transformation ManagerMECHANICAL ENGINEERINGMay 2026 - Today (3 months)Thiais, France
- Audit and complete redesign of the website (architecture, content, SEO)
- Management of internal process digitalization (specifications, tool selection)
- Management of social media and digital communication
- Organization and follow-up of events
- AZ batimentsMarketing Project ManagerREAL ESTATEAugust 2025 - Today (1 year)Paris 15 Vaugirard, France
- Creation from scratch of the website, SEO, landing pages, blog
- Complete marketing strategy (market research, personas, competitive benchmarking)
- Implementation of B2B prospecting: database of 1,500+ contacts, Brevo campaigns, CRM follow-up
- Growth management: 12-month action plan, target of €180,000 in revenue
- Business FranceMarketing Project ManagerPUBLIC SECTORSeptember 2024 - July 2025 (10 months)With the objective of lead generation:Marketing Strategy: Development and implementation of marketing plans in collaboration with internal teams, aligned with commercial objectives.Lead Generation: Management of emailing campaigns, creation of landing pages and forms, and development of effective media plans, contributing to the generation of over 6,000 annual SQLs.Digital Events: Design, organization, and management of webinars, generating a 50% participation rate.Communication/Distribution: Coordination of organic and sponsored campaigns on LinkedIn, management of relationships with media providers, optimizing lead acquisition at a competitive CPL.Analysis/Optimization: Monitoring of marketing budgets, reporting of actions, analysis of campaign performance, and recommendations for improvement.
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Education
- Bachelor of Marketing and CommunicationIcadémie2022Spécialisation webmarketing
- Customer Advisor TrainingAftral2021Prospection commerciale Gestion et profil des clients Utilisation d'excel et world