Freelancer profile translated to English.
Back to original languageAbout Idania
Marketing consultant for over 15 years and analyst, developer, and administrator in Salesforce for 2 years, Salesforce Marketing Cloud.
Marketing Management of the following off and online actions
+ Design and implementation of the company's Marketing Plan.
+ Definition of marketing strategies for product or service offerings.
+ Planning, development, and management of the budget.
+ Analysis, evaluation, and control of the results of the actions taken.
+ Direct and lead the professionals involved in the development of the actions.
Salesforce Analyst with the following actions
+ Data modeling, management, and security;
+ Platform development;
+ Developer Console;
+ Salesforce application customization;
+ Salesforce Lightning Framework;
+ Visualforce concepts;
+ Search solution concepts;
+ Apex object-oriented programming;
+ Salesforce query language
Community Experience Cloud
Spanish
Native or bilingual
English
Fluent
Can work on-site
Tarragona (up to 50km)
Experience
- Osn, S.L.Marketing ManagerRETAIL (LARGE RETAILERS)January 2024 - January 2025 (1 year)Barcelona, SpainAt OSN Seals, I manage marketing strategy in both digital and offline realms, aligning business objectives with high-impact campaigns and optimizing processes through Salesforce CRM and Salesforce Marketing Cloud. My management focuses on:Development and execution of digital and offline marketing strategies. Planning and leadership of corporate communication campaigns. Implementation of CRM-based sales strategies to maximize customer experience and increase conversion.
- Marketing JIMZMarketing ManagerE-COMMERCEJanuary 2019 - Today (7 years and 7 months)Tarragona, SpainManagement of Off-line and Online Marketing Projects, Big Data Marketing, Digital Communication, Sales Strategy, CRM Digitalization
- Esthel S.A.Marketing ManagerJanuary 2004 - August 2006 (2 years and 7 months)Marketing management, strategic planning, public relations management, communication management (internal and external), and sales.
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Education
- Master of Research, Strategy, Management, and Business CreationUniversitat Autònoma de Barcelona2012Master de investigación, Estrategia, Gestión y Ceación de Empresas
- Master, Communication ManagementEAE Business School2003Master, Dirección en Comunicación