Freelancer profile translated to English.

Description

With 20 years of experience in the industry, I bring my expertise in quantitative studies to transform your data into strategic insights and impactful decisions. I will guide you from design to results analysis, focusing on customer satisfaction and performance optimization.

Expertise in quantitative marketing studies

Design and management of studies: Tailored methodologies, adapted to the specific challenges of each project, from concept tests to satisfaction analyses.
Mastery of advanced quantitative approaches: Segmentation studies, concept tests, preference analyses, and satisfaction barometers for actionable results.
End-to-end project management: Rigorous planning, smooth coordination, and delivery on time and within budget.

Mastery of statistical and reporting tools

Excel : Advanced use (pivot tables, complex formulas) for data manipulation and visualization.
PowerPoint : Production of clear, visual, and impactful reports, presenting results in an engaging way for decision-makers.
Power BI : Design of interactive and dynamic dashboards, enabling real-time data visualization and facilitating decision-making.

Examples of assignments completed

Questionnaire development
Creation of templates for reports and presentations
Data charting on Excel or PowerPoint
Analyses, synthesis of studies, and strategic recommendations (FR and EN)
FR ↔ EN translation (materials, questionnaires, and reports)

Types of studies conducted

Satisfaction studies / Barometers : Banking, Insurance, Health, Services, Retail
Pricing studies / Offer/concept tests : Consumer Goods, Retail, Services
U&A studies : Services
Product tests : Consumer Goods

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Danish
Fluent

Workplace preferences

Remote only

Primarily works remotely

Freelance
Marketing Consultant - Quantitative Studies
CONSULTING AND AUDITS
January 2020 - Today (6 years and 5 months)
Paris, France
Design and management of quantitative marketing studies
Questionnaire writing and field coordination
In-depth statistical analysis and operational recommendations
Study reports (PowerPoint) and dashboards (Power BI)
Sectors of intervention : FMCG, Services, Health, Retail
Methodologies : Satisfaction barometers & studies, pricing tests, product tests, concept tests, website tests, U&A studies.
Excel PowerPoint Power BI Data Analysis Quantitative Studies
MV2 Client Strategy
Senior Marketing Studies Officer
CONSULTING AND AUDITS
January 2014 - December 2019 (6 years)
Montrouge, France
Execution and management of qualitative and quantitative studies, from design to strategic reporting
Project coordination and monitoring, data processing,
Analyses, recommendations, and impactful presentations.
Budget monitoring and supplier negotiation.
Microsoft Excel Microsoft Powerpoint SPSS Confirmit Microsoft Word
EFG Worldwide Europe
International Studies Officer
CONSULTING AND AUDITS
January 2018 - Today (8 years and 5 months)
Montrouge, France
Execution and management of marketing studies from design to strategic reporting
Coordination and data processing.
Operational analyses and recommendations
Briefings and presentations for clients in Europe.
Microsoft Excel Microsoft Word Microsoft Powerpoint SPSS