Freelancer profile translated to English.
Back to original languageAbout Iciar
Professional, creative, and organized, with a great passion for current affairs and their impact on organizations and people. My curiosity to understand how what we say and how we say it influences me has led me from journalism to corporate communication. Expert in designing innovative strategies that strengthen reputation and achieve highly strategic objectives.
Responsible for strategic communication management for large IBEX 35 companies and leading organizations in sectors such as banking, insurance, energy, cybersecurity, defense, education, and tourism, among others.
Spanish
Native or bilingual
English
Fluent
Galician
Native or bilingual
Portuguese
Conversational
Remote only
Primarily works remotely
Experience
- LLYC (LLorente & Cuenca)Corporate Communication ConsultantPRESS AND MEDIAApril 2023 - Today (3 years and 2 months)Madrid, Spain
- Definition and leadership of global communication strategies to strengthen corporate reputation and market positioning for large companies/IBEX 35.
- Development of ESG communication strategies and materials.
- Creation of key messages and corporate narratives.
- Advising senior management on brand management, public relations, and crisis communication.
- Management of relationships with media and other key stakeholders.
- Writing and editing content: press releases, speeches, newsletters, and promotional materials.
- Analysis of communication results and metrics to optimize strategies.
- Analysis of competitive environments and industry trends.
- Tinkle ConsultantsAccount ExecutivePRESS AND MEDIAOctober 2018 - April 2023 (4 years and 6 months)Madrid, Spain
- Development and execution of communication strategies and action plans.
- Media and social media monitoring, benchmarking, and reporting.
- Writing press releases, media alerts, opinion pieces, invitations, questionnaires, statements, and social media copy.
- Relationship management with media and clients' stakeholders.
- Organization and support of press events.
- Radio Televisión de GaliciaWriter and AnnouncerPRESS AND MEDIAMarch 2018 - July 2018 (4 months)Santiago de Compostela, SpainAttending press conferences and events, writing articles and news, developing reports, sound engineering, and radio announcer.
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Education
- Máster en Dirección de Marketingy Social Media,Universidad Miguel de Cervantes2020Máster en Dirección de Marketingy Social Media,
- Máster en Comunicación Políticay Empresarial,Universidad Camilo José Cela2019Máster en Comunicación Políticay Empresarial,