Ichrâf B.

As Art Director and photographer, I assisted the brand in redesigning its image to modernize its universe while preserving an elegant vintage twist. The objective: to reposition the brand in a more upscale, refined, and timeless register.

I handled all visual production:

- Conception of the art direction and definition of the new aesthetic identity

- Photography of collections and staging inspired by luxury and vintage codes

- Lighting management, studio shooting

- Photo retouching with a premium and timeless finish

- Creation of video content (Reels format) to enrich digital communication and strengthen the brand's aura

This mission helped anchor the brand in a modernized, delicate, and high-end universe, highlighting the craftsmanship and uniqueness of its dresses. (ONGOING MISSION, RESULTS NOT PUBLISHED)

As Art Director, photographer, and content creator, I support the brand in the conception and realization of a visual universe inspired by haute couture codes. My mission is to develop a bold art direction that blends premium pastry with fashion aesthetics, drawing on editorial references, luxury campaigns, and a touch of mischief specific to the brand's identity.

I manage the entire visual production:

- Development of art direction and mood boards

- Product photography and creative staging

- Studio lighting and ambiance management

- High-end photo retouching

- Creation of short video content (Reels) highlighting the brand's fashion-gourmet universe

The objective: to offer a unique, elegant, and coherent visual identity, capable of positioning the brand at the crossroads of exceptional pastry and fashion imagination.

Creation of Tiktok Friendly User Generated Content videos