Freelancer profile translated to English.
Back to original languageAbout Ibtissam
Whether you are a hyper-growth startup or a company undergoing transformation, finding the right profiles today requires a much more refined approach than simple CV screening.
As a Talent Acquisition & People Partner, I offer you a unique hybrid expertise: the power of Marketing to attract, the human touch of HR to retain, and the methodological rigor of my PhD research to analyze and optimize your processes.
What I can concretely bring you:
Inbound Recruiting & Strategic Sourcing:
I apply marketing techniques (personas, conversion funnels, copywriting) to transform your job offers into talent magnets and hunt for the best profiles.
HR Audit & Structuring:
Analysis of your existing recruitment processes to identify friction points.
Employer Branding & Candidate Experience:
Alignment of your marketing promise with the reality on the ground to ensure a memorable candidate experience.
My difference and added value:
1.Performance Culture (Marketing Background):I know how to highlight your company culture to attract highly sought-after profiles.
2.Data Culture (PhD Track):My doctoral training teaches me to decipher labor market shifts with method, logic, and neutrality. Every HR decision is supported by facts and precise indicators.
My usual deliverables and projects:
(Sourcing, pre-qualifications, interviews, closing).
(Evaluation grids, onboarding processes, interview guides for managers).
(Rewriting career pages, optimizing job ads).
Arabic
Native or bilingual
English
Fluent
French
Fluent
Remote only
Primarily works remotely
Experience
- VAR PARTENAIRES KenitraHead of RecruitmentMay 2026 - Today (1 month)Acquisition Strategy: Managing the entire recruitment cycle, from defining needs with operational managers to the final selection of profiles. Sourcing & Headhunting: Identifying and directly approaching top talents on professional networks, optimizing distribution channels, and managing the candidate pipeline. Conducting selection interviews, assessing technical and behavioral skills (soft skills), and qualitatively monitoring the onboarding process.
- Afrikard-Exchange MarocHead of Recruitment & Employer BrandingDecember 2025 - April 2026 (4 months)Marrakesh, MoroccoSourcing & Attractiveness Strategy: Defining and deploying the digital Employer Branding strategy to attract top profiles and optimize the candidate pipeline. Culture: Aligning internal messages with company values to unite teams and strengthen the sense of belonging. Inbound Recruiting: Creating targeted content and optimizing recruitment channels (LinkedIn, job boards) to reduce recruitment costs and timeframes.
- Kompetenz MarrakechHead of Marketing & Team RecruitmentJuly 2022 - November 2025 (3 years and 4 months)Human Capital Management: Recruiting, managing, supervising, and daily supporting the sales team to maximize engagement and performance. Training Engineering: Selling and engineering training programs, aligning skills with client growth needs. Performance Monitoring: Analyzing results, reporting to management, and implementing continuous improvement action plans.
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Education
- Degree in Marketing and Commercial ActionENCG Kenitra KENITRA2019Diplôme en Marketing et action commerciale
- Baccalaureate in Economic SciencesCPGE TAZA2016Baccalauréat en Sciences Économiques