Freelancer profile translated to English.
Back to original languageAbout Ibrahim
You don't buy a shoe. You buy Michael Jordan.
I spent years at Nike, in Portland, seeing how a brand transforms a product into a sense of belonging. Nobody buys sneakers by comparing spec sheets. We buy the desire to become someone.
This is what's missing for most companies and leaders I meet. You are excellent at what you do. But excellent isn't enough if nobody knows it. It's almost never a talent problem. It's a narrative problem.
WHAT I DO FOR YOU
Personal Branding: Your leadership image becomes a commercial asset. What you say, what you show, and wherever your clients are.
Brand Strategy: Positioning, brand platform, editorial line. A clear brand sells even before the first meeting.
Narrative Strategy and Storytelling: Your story structured like a screenplay. Tension, rhythm, retention.
Social Media Strategy: LinkedIn, Instagram, TikTok, newsletters. A narrative that doesn't circulate doesn't exist.
MY METHOD: GRIOT X NETFLIX
The Griot is heritage: oral transmission, authenticity, your journey as it is. Netflix is retention: screenplay, visuals, rhythm, applied to your story.
I saw these mechanisms work at Nike. I applied them for the Basketball Africa League, the league powered by the NBA in Africa. 15 years of business development on the ground: my advice comes from sales, not theory. The goal: to make your phone ring.
REFERENCES
Nike, Vans, NBA Africa (BAL), Air France, RC Lens, JD Sport, France Travail, US Embassy in Dakar, Tabel School.
HOW WE WORK
Audit of your current narrative, then construction: message, image, distribution. You leave with an asset that belongs to you.
First meeting without obligation. Write to me, I reply fast. Even at 2 AM.
English
Native or bilingual
French
Native or bilingual
Lingala
Native or bilingual
Can work on-site
Lille (up to 50km), Paris (up to 50km)
Experience
- SautiFounder & Head of Narrative StrategyCONSULTING AND AUDITSApril 2025 - Today (1 year and 4 months)FranceI founded SAUTI after seeing, at Nike and within the NBA ecosystem, what a narrative built on the scale of a myth produces. SAUTI applies this same architecture to African and diaspora leaders, founders, and freelancers. Griot x Netflix Method: the heritage of African oral transmission combined with the codes of American entertainment. Result: clients who are talked about in rooms they haven't yet entered. If you have to convince, you've already lost.
- TabelBusiness Relations ManagerSeptember 2024 - March 2025 (6 months)Roubaix, FranceTabel trains Business Developers and Growth Hackers, then opens a concrete path to the market for them through an apprenticeship contract after an intensive three-month bootcamp. There, I developed business relations and managed business development, in direct connection with the field I work in today at SAUTI: convincing, opening doors, creating perceived value before the sale.
- NBA BALBusiness DeveloperJanuary 2021 - March 2024 (3 years and 2 months)Dakar, SenegalThree years developing business for the BAL, the basketball league powered by the NBA on the African continent. There, I found the same mechanism as in Portland: identity before product, this time applied to a developing African sports narrative.
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Education
- Bachelor's degreeBYU-Pathway Worldwide2018Bachelor's degree
- Official EF SET Certificate 70/100 (C1 Advanced)EF SETCertificat officiel EF SET 70/100 (C1 Advanced)