Ibrahim R.

Within the Omnichannel team at CELINE, I contributed to the development and performance of international omnichannel digital solutions, supporting their deployment in over 200 stores worldwide.

- Upgraded our Shopify to a 2.0 theme and onboarded numerous new features throughout the customer journey (optimized homepage, smart search, powerful cart, product recommendations, dynamic lookbook, redesigned landing pages, optimal checkout…) with the agency MAUKAU.

- Reoriented the marketplace strategy by changing aggregators and deploying LENGOW again. We then connected GL and BHV.

- We also had to address numerous cross-border challenges, particularly related to Brexit, which led us to optimize our service level, invoices, supply processes, and many other elements. Sales tax issues were also complex to handle, but we found a solid solution with the Taxjar application.

- Deployed the GLOBAL-E solution to boost international conversion by offering visitors a personalized experience, in local currency, and with the most common payment methods in their country.

- Deployed an affiliate program with CJ AFFILIATE

- Structured the e-commerce for the brand by starting with stock unification to enable ship from store deployment and reduce lost sales due to stockouts. We worked with Onestock on this initial omnichannel component. Performance was astounding: +100% revenue in the first year.

- Deployed order in store with the launch of sales associate tablets using the OCTIPAS solution. A project that will generate an average of 10% additional revenue for equipped stores.

- Launched the loyalty program in partnership with Splio. The major challenge was to unify customer data scattered between e-commerce and the point-of-sale system. We then designed a program to reward all interactions with our customers, not just purchases. The goal was to turn our loyal customers into true brand ambassadors.

- Deployed the marketplace strategy and partnered with Lengow. We were the first to integrate Veepee using the power of our in-store inventory.

- Launched the ZENDESK solution to structure the quality of our customer service, ensure the best handling of incoming requests, and provide a consistent brand voice.