Freelancer profile translated to English.
Back to original languageAbout Ibrahim
🔭 Product Strategy & Vision: I structure the product vision, define strategic directions and the North Star Metric, then design outcome-driven roadmaps. I align teams (tech, design, data, business, commercial) around measurable objectives (OKR/KPIs) to ensure a consistent, sustainable growth trajectory adapted to each sector. I also manage AI roadmaps by defining use cases, priorities by expected gains, and impacts.
🧪 Product Discovery (B2B/B2C):
I lead complete discovery phases:
• User research, client interviews, qualitative & quantitative analysis
• Problem framing, opportunity mapping, ideation workshops
• Prototyping, user testing, A/B testing
• Writing PRDs and exploring features — including those integrating AI.
• Identifying AI business needs and opportunities
• Defining AI use cases
⚙️ Product Delivery & Execution:
Experienced in demanding agile environments (Scrum, Kanban, SAFe), I manage delivery through:
• Writing specs and user stories
• Backlog management, DoR/DoD, QA process
• Feature flags, release management
• Smooth coordination between teams for reliable and predictable delivery
• Translating AI use cases into specs
📈 Product Performance & Business Impact:
I manage product performance by analyzing key user lifecycle metrics and operational efficiency indicators, adapted to the specifics of each sector.
I continuously optimize delivered value, user satisfaction, and business performance.
🤖 AI & Automation:
I leverage AI technologies (LLMs, RAG, MCP) to design intelligent features, create AI agents and systems, and automate workflows, building MVPs & POCs.
🔐 Security, Compliance & GDPR:
Access management, data security, GDPR compliance, and good product governance practices.
🏛 Governance:
Leading steering committees, roadmap, delivery.
French
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- DEVOTEAMAI EngineerDIGITAL AND ITApril 2026 - Today (4 months)Mission: AI PO/PM - Carrefour Group - Referential PoleEnd-to-end management of the Referential Pole's AI initiatives: from capturing business needs to production deployment, in coordination with the Analytics Factory and 7 business departments.▸ Development of the transverse AI roadmap focused on gains, multi-criteria prioritization (criticality, impact, complexity, data quality), documentation of the AI project backlog.▸ Bridge between business departments and the Analytics Factory: needs gathering, framing and structuring, prioritization, definition of use cases, translation of use cases into actionable specs, validation of expected gains and impact, arbitration of inter-departmental priorities.▸ Delivery and adoption management: coordination of data scientists/builders, change management, measurement of post-delivery results.▸ AI Governance: leading steering committees, roadmap reviews, and delivery tracking. Facilitating the inter-departmental AI community to accelerate solution deployment.
- Marion IAProduct Builder · Conversational AI AgentFebruary 2026 - March 2026 (1 month)Design and deployment of an omnichannel AI agent (voice, WhatsApp, chat) for inbound sales management. Marion qualifies leads, sends quotes, schedules appointments, and handles technical escalations, 24/7, without human intervention.▸ Designed and deployed an omnichannel AI agent (voice · WhatsApp · chat) capable of managing the entire inbound sales pipeline autonomously.▸ Architected a RAG system powered by offers, pricing, and customer cases, enabling Marion to answer any question without a predefined script.▸ Integrated 4 n8n workflows covering appointment scheduling, quote sending, technical escalation, and post-call follow-up with automatic lead qualification.▸ Real-time synchronization with the Airtable CRM (contact creation and updates, interactions, pipeline) and Google Calendar, without any manual data entry.▸ Reduced inbound lead processing time from several hours to less than 2 minutes, from initial contact to CRM confirmation.
- Ombelle IAProduct Manager / Product Builder (GenAI)December 2025 - Today (8 months)Paris, FranceDesigned and developed a SaaS MVP for content generation/rewriting + podcast (private beta) for TPE CEOs, SME Marketing Managers, and local digital agencies.- Needs, problems, hypotheses, and product vision framing- Writing targeted product documentation and PRDs, Roadmap, adapted to an AI cycle- AI orchestration via n8n, API integration (OpenAI/Anthropic/Google AI, ElevenLabs), Supabase + Cloudflare infrastructure, and rapid front/back build via bolt- User success: Frictionless weekly publication, No tool changes, and Content publishable without heavy rewriting- Rapid iterations based on measurement and feedback with a tester panel- Implementation of the subscription + credit business model
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Education
- Product Management BootcampNoé2025Formation certifiante Product Manager – Product Design Guides | Cours approuvés par HEC Paris & Polytechnique Noé est un programme intensif et sélectif de 4 semaines sur le Product Management. Dans le cadre du programme Noé, j'ai travaillé pendant un mois pour GetAround sur un problème réel de la feuille de route.
- MBA in E-BUSINESS and Digital StrategyMBA ESG2019Méthode Agile, Modélisation du projet digital, Architecture et intégration d'un site web, Certification Google Analytics, MySQL, CRM, Smart Data, Cadre juridique des données personnelles et droit de l'e-business, Ergonomie et UX, Mobile App et PWA, Veille stratégique et curation, Stratégie d'affaires électroniques, PHP, Javascript, Hébergement et DNS, Python, CMS, SXO, Certification Google Adwords, Stratégie d'influence social média, Emailing, Conversion et A/B testing, Campagne digitale advertising, Fondamentaux du marketing digital et médias sociaux (SEO/SEA/SMO) , Certification Google Digital Garage, HTML5,CSS3, Photoshop et Indesign, Plateforme E-Commerce, Brand Content, Publicité Programmatique, Culture web, Supply Chain, Python, Business Game, Analyse financière, Economique d'entreprise
Certifications
- SAFe 6 PO/PMScaled Agile, Inc2024
- Professional Scrum Product OwnerScrum.org