About Ibrahim
I’m Ibrahim, a junior media buyer specializing in performance campaigns across Meta (Facebook/Instagram), Google Ads, and TikTok Ads. I have about one year of hands-on experience managing campaigns for e-commerce, finance, travel, and furniture brands in the Middle East.
I help businesses turn ad spend into real results by focusing on clear objectives such as conversions, lead generation, messages, engagement, awareness, and video views. My approach is data-driven and testing-focused: I constantly experiment with audiences, creatives, and bidding strategies to find what works, then scale winning campaigns while cutting wasted spend.
Arabic
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- Lime Communications (Marketing Agency)Media BuyerNovember 2025 - Today (9 months)Giza, El Omraniya, Giza Governorate, Egypt• • Adapt creatives and hooks for TikTok's vertical video format, testing multiple variations to improve view-through rate and click-through rate
- TeknoTankPerformance Digital Marketing SpecialistApril 2025 - October 2025 (6 months)Giza, El Omraniya, Giza Governorate, Egypt• • Launched, managed, and continuously optimized Google Ads campaigns (Search and Display) resulting in significant increase in qualified website traffic and conversions• • Achieved strong return on ad spend (ROAS) and contributed to ROI growth within 4-month tenure through strategic bid management and audience targeting refinement• • Performed comprehensive keyword analysis and research using Google Keyword Planner to identify high-intent keywords and reduce advertising waste• • Implemented conversion tracking and analytics setup in Google Analytics to measure campaign effectiveness and identify optimization opportunities• • Analyzed campaign data and created actionable insights to inform bidding strategies, targeting adjustments, and budget reallocation decisions• • Developed and presented weekly/monthly performance reports to stakeholders highlighting key metrics, trends, and strategic recommendations• • Collaborated with product and content teams to align ad messaging with customer pain points and value propositions• • Executed campaign optimizations including bid adjustments, audience refinement, negative keyword additions, and landing page optimization
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Education
- Bachelor's Degree in Tourism and HotelsFayoum University2022Bachelor's Degree in Tourism and Hotels
- Social Media Specialist CertificationIMFNDSocial Media Specialist Certification