About Ibrahima
French
Native or bilingual
English
Conversational
Experience
- WEKAN AGENCYCEO & Co-founderDIGITAL AND ITJune 2021 - Today (5 years)Dakar, SenegalWekan Media — Founder & Funnel Builder/Automation Specialist(2021 – Present, Remote – Europe & Africa)Main mission: help coaches, info-preneurs, and SMEs acquire clients automatically through high-performing funnels and AI-powered automation systems.1. Funnel Building (Acquisition & Conversion)Full audit of existing setup (offer, target audience, copy, funnel structure).Creation of high-converting funnels:Live & evergreen webinars.Optimized capture pages.Structured sales pages.Nurturing & closing email sequences.Optimization of the prospect journey to reduce sales cycle and increase average order value.Integration of advanced tracking (Facebook Pixel, Google Tag Manager, UTM) to measure conversions and segment audiences.Facebook Ads Campaigns2. Automation & AI SystemsLead capture → qualification via AI → automatic response in < 90 s.Automatic sending of prospect briefs to sales representatives.CRM integration (Airtable, Pipedrive, GHL) with automatic status updates.Development of AI Sales Copilot (analysis of website + LinkedIn + prospect history) delivered in ready-to-use briefs for calls.Creation of KPI dashboards (Airtable/Notion) with real-time tracking of leads, conversions, and revenue.Key results at Wekan Media40+ funnel projects delivered, in 5 countries.+$67,000 in client revenue generated through the implemented systems.
- BeezeeProduct MarketerAugust 2022 - March 2023 (7 months)Dakar, Senegal(2022 – 2023)Main mission: design and deploy the client acquisition strategy for Beezee, the financial management SaaS platform developed by ADN Corp.1️⃣ Client Acquisition StrategyMarket analysis and definition of product positioning.Creation of acquisition funnels for:Freemium offers → premium upsell.Inbound campaigns via educational content + social ads retargeting.Implementation of conversion pages (landing page, onboarding, promotional offers).Management of ROI-oriented Facebook Ads campaigns.2️⃣ Product MarketingDevelopment of key messaging and value proposition aligned with market needs.Coordination with the tech team to optimize user experience and reduce churn.Creation of marketing materials.
- ADNCORPGrowth MarketingDIGITAL AND ITAugust 2022 - March 2023 (7 months)SenegalMain mission: develop the client acquisition strategy for ADN Corp's Microsoft offerings.1️⃣ Acquisition & Marketing StrategyLaunch of B2B webinar campaigns to sell Microsoft 365 and Azure licenses.Creation of complete marketing funnels:Optimized registration pages.Pre/post-event email nurturing.Automated follow-ups to convert prospects into clients.Management of sponsored campaigns (LinkedIn Ads, Facebook Ads, Google Ads) to maximize reach.
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Education
- Full Time Funnel Designer CertificationGusten SunFull Time Funnel Designer Certification
- Google Digital Workshop CertificateCertficat Google Atelier Numérique