Freelancer profile translated to English.
Back to original languageAbout Ibrahima
For 7 years, I have led acquisition strategies for agencies, e-commerce businesses, and tourism players. Each time, the best decisions I made were guided by the same thing: rigorous data analysis.
I have therefore decided to make it my main specialty.
Today, I undertake three types of missions:
- Data cleaning and structuring (CRM, ERP, customer databases) — Python, SQL
- Visualization and steering — automated dashboards on Power BI and Looker Studio
- Marketing performance analysis — identifying real growth drivers, not comfort metrics
What sets me apart: I understand both the language of data and business challenges. No need for translation between the two.
🎓 RNCP Level 7 (Mines Paris-PSL) — expected June 2026.
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- ID-WebData-Driven Marketing ConsultantE-COMMERCEJanuary 2015 - Today (11 years and 7 months)Toulouse, FranceDigital strategy consultant specializing in acquisition and performance. I support SMEs and tourism players in optimizing their online presence.Main Data-oriented missions:
- In-depth analysis of audience and conversion data (Google Analytics 4).
- Management of acquisition campaigns (SEO/SEA) based on ROI and cost of acquisition analysis.
- Creation of performance reports and decision-making dashboards for KPI monitoring.
- Audit of customer databases to refine marketing targeting strategies.
- StrAdMobWeb Auditor & Statistical AnalysisE-COMMERCEJanuary 2016 - December 2019 (3 years and 11 months)Dakar, SenegalWeb Project Manager responsible for the operational deployment and digital performance of the agency's clients.Key Data & Performance-oriented achievements:
- Management of advertising campaigns (Google Ads, Social Ads): daily KPI analysis for budget optimization and cost per acquisition.
- Technical project management: translating business needs into functional specifications for website development (Agile/Scrum).
- SEO data audits: log analysis and data structure analysis to optimize organic positioning.
- Strategic reporting: extraction and synthesis of complex data for presentation and decision support to clients.
- Agence événementielleWeb Auditor & Data Performance | EventsENTERTAINMENT AND LEISUREJanuary 2012 - December 2013 (1 year and 11 months)La Rochelle, FranceConsulting missions in acquisition and visibility analysis for major events.Key Data-oriented achievements:
- Web marketing & competitive audits: Collection and analysis of market data to identify growth opportunities.
- Statistical monitoring: Production of performance analysis reports based on web audience and Google Ads campaign effectiveness.
- Technical SEO optimization: Data structure analysis to maximize the indexing and visibility of event websites.
- Acquisition management: Management and ROI optimization of advertising budgets (Search & Display).
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Education
- Data Analyst (Mines Paris-PSL Certification & RNCP Level 7)Liora ex DataScientest2026Pilotage de projets technologiques complexes, stratégie d'innovation et gestion d'équipes pluridisciplinaires.
- Master 2 Digital Project Management: ICT in territorial developmentUniversité Toulouse 22011Pilotage de projets technologiques complexes, stratégie d'innovation et gestion d'équipes pluridisciplinaires.
Certifications
- Foundations: Data, Data, EverywhereGoogle / Coursera2025
- Google Career Essentials: Prompt WritingGoogle2025