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Ianis TouzetIT

Ianis Touzet

Brand Designer | Expert tech & events

€450/day
1 project
Lyon, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Ianis

Your clients are looking for a solution to their problems. So what's the point of investing in design if the product or service is already performing well?

Design can contribute to great advancements. But only when applied with unwavering rules:

*Consistencyfrom one design to another

*Coherencebetween message and image

*Differencebetween you and your competitors

*Clarityof your message

A glimpse of what good design can achieve from my work:
+33% revenuein 4 months after a rebranding for NK Manufacture.

I'm Ianis, a Brand Designer specializing intechand **events**.

What I offer:

Brand Design & Visual Identity

Logos, graphic guidelines, visual storytelling, immersive universes.
  • Brand strategy (From competitive analysis to positioning, including USP and storytelling).
  • Logo design
  • Complete visual identity creation
  • Graphic asset development (mock-ups, shapes, mascots, patterns...)
  • Motion design

Webdesign

  • Mock-ups and MVPs for responsive websites and mobile applications.
  • Integration using the following CMS options: Webflow, WordPress, Framer, Shopify.
  • Custom integration through collaborations with developers.

My Method

  • Immersion into my clients' world to understand their DNA.
  • Creation of a dynamic brand hub (interactive guidelines).
  • A network enabling me to contribute to large-scale projects through partnerships with other creative talents (3D designers, graffiti artists, video makers, photographers, content creators, community managers).
👉 Are you a player in the tech world or from a strong cultural background looking to transform? Let's discuss.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Lyon (up to 20km), Paris (up to 10km), Genève (up to 10km), Nyon (up to 10km)

Experience

  • Lorf B&B Aken
    Brand designer
    HOSPITALITY
    November 2025 - Today (7 months)
    Berlin, Germany
    Responsible for brand strategy and creation of the brand's visual universe. This is for a hotelier specializing in events, south of Berlin.

    Missions:
    • Brand strategy (in 7 steps):
    Brand and market analysis
    Purpose and vision
    Segmentation and targeting
    Brand personality and values
    Positioning
    Promise & storytelling
    KPI objectives
    USP

    • Visual Identity:
    Creation of a complete graphic charter, from the logo and its variations to the necessary graphic assets.

    • UX/UI web mock-ups via Figma.

    • Web development via Webflow.
    Webflow Visual Identity Web Design UX/UI Design Brand Strategy
  • SB Business Consulting
    Brand Designer & Art Director
    CONSULTING AND AUDITS
    February 2025 - April 2025 (2 months)
    Nyon, Switzerland
    SB Business Consulting is an independent company in Switzerland specializing in Marketing and HR consulting.

    - Creation of the agency's logo.
    - Workshops for monitoring and creative process.
    - Development of the company's new website (one page) via Infomaniak.
    - Support and assistance.
    Visual Identity Web Design Logo Design Infomaniak Graphic Design
  • Primi immobilier
    Brand Designer & Art Director
    REAL ESTATE
    February 2025 - July 2025 (5 months)
    Genève, Switzerland
    Primi immobilier is a company specializing in real estate development, established in Geneva for 7 years.

    - Rebranding of the brand universe.
    - Design of a new visual identity.
    - Logo touch-ups.
    - Creation of the new Graphic Charter.
    - Design of the new website mock-up.
    - Web development (still in progress...)
    Figma Webflow Branding & Identity Brand Design Web Design

Reviews

5.0

Out of 1 rating

A

Albin

Brand design & Web Design - FOYP

Reviewed on 11/30/2025

I collaborated with Ianis on the web design and brand design for FOYP, and honestly, there was a distinct before and after. From the beginning, he deeply understood the project, clarified the brief, and gave FOYP a coherent, strong, and understandable image. We discussed UX/UI aspects extensively, and his advice was invaluable. He didn't just execute; he truly thought with me, challenging some ideas, suggesting even more relevant avenues, and bringing a global vision I needed. What I particularly appreciated is that he didn't just help me create an MVP; he helped me build something lasting and solid that I can rely on for a long time. Very competent, very attentive, proactive... I recommend 100%!!

Recommendations

AD
AN
FS
Axel Delaunay-Belleville and 2 other people have recommended Ianis

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Education

  • Master in Connected Marketing and Digital Communication
    IAE Lyon
    2023
    UX/UI design, Graphisme, Webdesign, Web development, Marketing stratégique

Skill set

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