IRFreelancer profile translated to English.
Back to original languageAbout Ianina
I am a specialist in commercial management, sales direction, and process optimization with over 20 years of experience in retail, wholesale, and e-commerce.
I help companies in the textile sector and other industries increase sales, build customer loyalty, and improve operational efficiency by combining effective commercial strategies with motivated, results-oriented team management.
My differentiating factor is my ability to integrate strategic vision with daily execution: from market trend analysis and product portfolio planning to coordinating 12 points of sale, managing large wholesale accounts, and overseeing online sales.
I have managed projects such as:
Sales channel expansion (new branches, online channel, entry into new markets).
Optimization of operations between stores and warehouses to reduce costs and improve delivery times.
Training and leadership of sales teams to elevate the quality of service and performance.
If you are looking for someone who combines strategic vision, operational experience, and a focus on measurable results, I can help you take your business to the next level.
Spanish
Native or bilingual
Remote only
Primarily works remotely
Experience
- Rainbow NiñosWholesale Sales ManagerRETAIL (SMALL BUSINESS)January 2010 - January 2024 (14 years)General coordination of the wholesale channel in the textile hub of Flores, B.S.A.S, and online channel. Active supervision and follow-up of the client portfolio. Development of strategies to reactivate inactive accounts and boost small accounts through personalized commercial agreements adapted to each client's profile. Definition and monitoring of monthly sales objectives and commercial KPIs. Coordination with production and logistics for delivery time compliance. Design of promotions and customer loyalty strategies for wholesale clients.
- Rainbow NiñosStore Manager / Senior SalespersonJanuary 2006 - January 2010 (4 years)Buenos Aires, ArgentinaPersonalized customer service in the sales floor. Stock coordination, cash register, inventory control, and replenishment. Operational supervision and sales team leadership. Organization of schedules, staff training, and achievement of daily and monthly goals. Implementation of loyalty strategies and improvement of the shopping experience. Weekly reports to management and collaboration with the purchasing department.
- S.ACommercial Executive - MazalosaJanuary 2004 - January 2006 (2 years)Buenos Aires, ArgentinaHandling of national wholesale accounts. Acquisition of new clients and achievement of commercial objectives.
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Education
- Technician in Business Administration.Instituto de Formación Tecnica Carlos Pellegrini.2005Técnico en Administración de Empresas.
- Degree inUniversidad de Moron.2009Licenciatura en