Description

I build custom systems that turn buying signals into pipeline. Most teams already have the key pieces in place - content, outreach, CRM management - but nothing orchestrating them into a unified, signal-led and AI-enabled GTM programme.

Only ~5% of target prospects are in market now. Outreach to a 'flat' list burns chances on 95% of recipients - all while live signals from target buyers (and the opportunities contained in them) are missed.

To solve this, I design and build custom, AI-enabled systems that help agencies & SaaS businesses capture buying intent -> enrich & score leads -> route contacts into timed outreach. Using a fast-evolving methodology and a lean & affordable tech stack, I've helped businesses capture demand they didn't know they had, with campaigns generating 25%+ reply rates using automated systems.

I am currently helping a leading UK-based B2B demand generation agency build a fully bespoke and multi-client signal-capture and routing system for their clients.

Prior to this I spent over a decade building marketing automation systems to deliver commercial outcomes. I'm a computer science graduate who built and ran a national franchise operation - combining marketing strategy & automated execution to help franchise operators generate >£2M in revenue across the UK.

More recently I was Head of Growth at an established B2B web agency, and have consulted at senior level for multiple agencies & SaaS brands.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Pure Growth
GTM Engineer
TECH
March 2025 - Today (1 year and 4 months)
Lisbon, Portugal
GTM infrastructure practice building signal-to-pipeline systems for B2B agencies & SaaS.
• • Designed and shipped custom, multi-client "intent engine" for an established UK B2B demand-generation agency - capturing LinkedIn and account-level
buying signals, enriches and scores leads, and routes them into timed, multi-channel outreach.
• • Architected the full stack - n8n orchestration, Airtable intelligence layer, HubSpot execution, Apollo enrichment, OpenAI filtering - running unattended in production.
• • Achieved 25%+ reply rates on signal-led outbound campaigns, against typical flat-list benchmarks.
GTM Engineering Go-to-Market (GTM) Strategy AI Automation No code LinkedIn Marketing
Digital Panda
Head of Growth
TECH
March 2024 - October 2025 (1 year and 7 months)
Birmingham, UK
clients incl. Daikin, Age Concern & EY.
• • Designed and built no-code CRM, project-management and onboarding applications with built-in automation and AI workflows, saving 8-10 hours per project from sales to launch.
• • Mapped and integrated operational processes and the tech stack (CRM, project, finance, ops) into scalable, AI-enabled workflows - removing bottlenecks and fixing data inaccuracy.
• • Built the systems that let an overstretched founder step back from day-to-day operations and focus on strategic work.
CRM AI Automation Customer Relationship Management (CRM)
HarbourPoint.ai
Product & Operations Consultant
TECH
September 2024 - January 2025 (4 months)
Early-stage AI-risk SaaS - venture-backed by senior founders & big-four execs.
• • Worked with senior founders and big-four consultants on the product team to
shape an enterprise AI-risk SaaS - defining scope, functionality and
product-market fit.
• • Bridged business strategy, AI-risk expertise and technical execution; refined
positioning and GTM strategy for the enterprise AI market.
AI Automation Product design Product Development Marketing Airtable