Hunter Francis

Freelance Paid Search Consultant, I support individual advertisers, SMEs, and large companies in structuring and optimizing their digital acquisition.

With over 10 years of experience gained within groups like Rakuten, Spareka, and Comme J'aime, I bring a comprehensive and operational vision across all paid channels.

🎯 SEARCH & SHOPPING

Strategy, structuring, and optimization of Google Ads and Bing Ads accounts.

Management of Search, Shopping, and Performance Max campaigns.

Bid management and ROAS / CPA optimization.

📧 EMAILING

Definition of email marketing strategy.

Audience segmentation and message personalization.

Campaign management and optimization.

📱 SOCIAL ADS

Creation and optimization of Meta Ads campaigns.

Management of Facebook & Instagram audiences.

A/B testing and performance analysis.

Multi-channel management: conception, management, and optimization of acquisition strategies through SEA (Google Ads, Bing Ads), social networks (Facebook Ads, Instagram Ads), email marketing, affiliation, as well as TV and radio channels.

Email marketing and affiliation: creation of targeted campaigns, advanced customer base segmentation, and management of affiliate partnerships to generate qualified leads.

Budget optimization: strategic management and allocation of acquisition budgets to maximize ROI, considering business objectives and target markets.

SEA & SMO Strategies: creation, management, and optimization of paid campaigns (Google Ads, Bing Ads, Facebook Ads, Instagram Ads), implementation of A/B tests, and bid adjustments based on performance.

Analysis, optimization, and continuous improvement of the customer journey on brand websites to increase satisfaction and conversion rates.

Management and optimization of the profit and loss statement (P&L) with a focus on profitability and growth.

Allocation of budgets per acquisition channel based on performance, opportunities, and development objectives.

Implementation and monitoring of dashboards and key performance indicators (KPIs) to manage campaigns and adjust actions in real-time.

Performance analysis and production of regular reports for management teams to facilitate strategic decision-making.

Responsible for promoting the company's product catalog, my goal is to ensure the growth of all our acquisition channels.

Business plan, paid marketing action plan development, budget investment allocation...

- SEA: Google AdWords, Shopping & Bing Ads - Campaign monitoring, development, and optimization - Management of various budgets - Management of Google Ads bidding strategies - Audience acquisition strategy - Monitoring and reporting of key performance indicators

- Management of daily, weekly, and monthly reporting - Business plan development - Review & Recommendations - Monitoring of various KPIs

- Retargeting & Lead Acquisition - Strategy development - Campaign development, monitoring, and optimization - Budget management

- Team Management - SEA acquisition strategy roadmap development - Task planning management (Trello)