Freelancer profile translated to English.
Back to original languageAbout Hugues Cyrille
With over 20 years of experience in managing BI, CRM, Data, and Digital projects, I assist companies in leveraging their data, transforming their customer relationships, and implementing innovative solutions.
My dual expertise in IT and statistics allows me to manage the entire project lifecycle: from defining business needs to go-live, including data governance, compliance management, scoping, writing functional specifications, and deploying CRM and data-driven solutions. I also work on designing dashboards, KPIs, and automated reports.
I ensure stakeholder coordination, manage deadlines and budgets, and monitor performance indicators to guarantee project success.
I am PRINCE2 certified in project management.
English
Fluent
French
Native or bilingual
Can work on-site
Courbevoie (up to 50km), Paris (up to 20km)
Experience
- MITSUBISHI MOTORS FRANCEProject Manager CRM & Data ConsultantAUTOMOBILESeptember 2022 - Today (3 years and 11 months)Saint-Ouen-l'Aumône, FranceEnd-to-end steering of the creation of an MDM repository and functional redesign of the NEO CRM in the automotive sector (B2C/B2B). Design of a CDP with Golden ID and 360° customer view. Synchronization of repositories with the Mitsubishi & Renault alliance. Full GDPR compliance (consents, anonymization). Deployment of a marketing automation and data visualization tool for customer performance management.Responsibilities:
- Definition of scope, overall coordination, and project monitoring;
- Collection of business needs and drafting of specifications;
- Development of the project plan, estimation of workloads, and tracking of deliverables;
- Steering of development teams, coordination with the host and the integrator;
- Organization and supervision of data structuring, loading, and publication in close collaboration with business units;
- Facilitation of steering committees, monitoring of strategic decisions, and regular reporting;
- Implementation of a data governance strategy and compliance management;
- Interconnection of MDM with the digital tools of the Mitsubishi & Renault alliance;
- Organization and execution of testing, acceptance, and go-live phases;
- Training of business users, support in tool adoption, and change management.
Deliverables:- Dealership repository including catchment areas;
- Product repository (vehicles & accessories);
- Creation of a Customer Data Platform (CDP) including Golden ID calculation rules;
- Implementation of a marketing campaign management tool;
- Design of dashboards and automated reports via BigQuery / Looker;
- Synchronization of the repository with internal and external business tools;
- Drafting of training materials and project documentation.
- COURCHEVEL TOURISMEAMOA Project Manager Digital & CRMTRAVEL AND TOURISMJune 2021 - August 2022 (1 year and 2 months)Courchevel, FranceSupport for the Marketing & Digital Department for the complete overhaul of the digital ecosystem and CRM migration (B2C / Tourism). Creation of the Single Customer View (RCU) with Golden ID - unified customer view across all channels. Management of tenders, selection of partners, and post-migration customer journey mapping. Training and support for internal teams in adopting new tools.
- Global management of CRM and Digital projects;
- Collection and analysis of business needs, drafting of specifications and terms of reference.
- Management of tenders, selection of partners and solutions;
- Organization and facilitation of steering committees;
- Audit of existing solutions and flows, mapping of source data;
- Design of a target functional architecture and definition of business rules;
- Implementation of a Single Customer View (RCU) for centralizing and unifying customer data;
- Implementation of reporting for monitoring marketing and digital performance indicators;
- Interface with publishers and integrators for tool deployment;
- Monitoring and management of development teams;
- Training and support for internal teams in adopting and mastering new tools.
- HUMANGIProject DirectorDIGITAL AND ITSeptember 2018 - May 2021 (2 years and 9 months)Levallois-Perret, FranceMulti-project management for the development of white-label SaaS auction applications (Leclerc, Leclerc Voyages, MisterAuction, VacancesClub) - B2C/B2B markets. Deployment of marketing automation solutions (workflows, omnichannel scenarios, segmentation). Full GDPR compliance for all platforms. Implementation of reporting and data visualization tools for performance monitoring.My missions:- Management and oversight of various projects: sourcing, budget, and timelines;- Drafting of functional specifications and design of front-end and back-end technical solutions;- Budget estimation and monitoring;- Management of testing plans and drafting of training documents;- Functional and technical design, and drafting of working documents;- Facilitation of steering committees and team coordination;- Planning and monitoring of production stages;- Management of client/supplier relationships;- Mobile application development (iOS/Android);- Creation of automated reporting tools;- Launching tenders, monitoring, and evaluating suppliers;- Management and supervision of internal/external technical and creative teams;- Technical lead
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Education
- Executive Master in Management Sciences – Marketing Strategy & International ManagementUniversity of Paris X Nanterre2011
- Master's Degree in Computer Engineering and StatisticsUniversity of South Brittany - Vannes2000
Certifications
- Scrum Masterhttps://www.scrum.org/