Freelancer profile translated to English.
Back to original languageAbout Hugues
I support e-commerce businesses to help them generate controlled growth through marketing levers.
After 8 years in agencies, I went freelance to offer comprehensive acquisition support.
🎯 Objective:
- % of expenses / % of profitability target / expense projection for the month
🖥️ CMS: Shopify / Prestashop
- Order / Revenue / AOV / COS / New Client / Returning Client
💰 Advertising Platforms: Google Ads + Meta Ads
- Blended platforms: Monthly / Weekly / Daily |
- Google Ads: Campaigns / Ad Group | Keyword ...
- Meta Ads: Monthly / Weekly / Daily | Ad Performance | Ad Naming Convention
🛠️ Analytics
- Funnel stages
Possibility to customize Looker Studio according to objectives / ad platforms used / or other specific requests.
Growth Marketing Expertise
My Support:
🕵️ Audit
- Website Audit (Conversion Rate Optimization)
- Tracking Audit
- Google Ads Campaigns Audit
- Meta Ads Campaigns Audit
🛠️ Setup
- Google Ads Campaigns Restructuring
- Meta Ads Campaigns Restructuring
- Creation of a personalized Looker Studio (Data Studio) for performance tracking
- Product Feed Cleanup
🚀 Management
- Google Ads Campaigns Management
- Meta Ads Campaigns Management
- Regular Looker Studio (Data Studio) Optimization for maximum campaign insights
- Weekly Reporting to discuss performance
My Methodology:
🎯 Objective Definition
📈 Daily Performance Monitoring with Looker Studio (Data Studio)
🧪 Experimentation with New Hypotheses
🔍 Results Analysis and Optimization
Head of Google Ads @Stride-up
Senior Google Ads Consultant @Artefact
Google Ads & Facebook Ads Consultant @Resoneo
Google Ads Consultant @Agence79
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Stride-UpSenior Consultant [SEA] & [SMA] Google Ads & Facebook AdsCONSULTING AND AUDITSMay 2021 - January 2024 (2 years and 8 months)Paris, France- My clients: Percko, La marque en moins, Sport Orthèse, Nooz Optics, Héroïnes, Eplaque- Management of Google Ads, Meta Ads, Microsoft Advertising, Pinterest Ads, TikTok Ads campaigns- Creation of personalized dashboards on Looker Studio (Data Studio)- Tracking & Web Analysis via Google Tag Manager- Management of tenders: Audit of all acquisition levers- Training of teams on management and understanding of the Google Ads ecosystem- Management of the Stride-Up x Google Ads relationship- Creation of tools to facilitate the management and analysis of Google Ads campaigns
- ArtefactSenior Consultant [SEA] Google AdsCONSULTING AND AUDITSJuly 2018 - May 2021 (2 years and 10 months)Paris, France- My clients: Petit Bateau, Axa assurance voyage, Deezer, Cafein, TUI, Omega, Homeserve- Management of Google Ads, Microsoft Advertising campaigns- Creation of personalized dashboards on Looker Studio (Data Studio)- Management of tenders: Account audit and proposal of an applicable strategy adapted to the issues
- ResoneoConsultant [SEA] & [SMA] Google Ads & Facebook AdsCONSULTING AND AUDITSMay 2016 - June 2018 (2 years and 2 months)Paris, France- My clients: Palico, L'Express, Delamaison, Nestlé Waters, Greenyellow, Renovation Man, Envie de Fraise, UCPA, Edendiam- Management of Google Ads, Meta Ads, Microsoft Advertising campaigns- Creation of personalized dashboards on Excel (Pivot Tables)- Management of tenders: Account audit and proposal of an applicable strategy adapted to the issues
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Education
- Master in Digital MarketingESC Pau2015