Freelancer profile translated to English.
Back to original languageAbout Hugo
A rigorous professional in architectural and landscape mediation, I assist local authorities, institutions, and development stakeholders in narrating their urban projects and built heritage. As an independent architecture guide and founder of Croque Brique, I design and lead tours, editorial content, and valorization initiatives to make the challenges of city and landscape creation accessible to a broad audience.
My approach is based on an atypical profile: a foundation in business school education and an initial career in communication and marketing within international media groups, which provide me with a solid understanding of audiences, editorial strategies, and image issues. This dual expertise allows me to combine scientific rigor, pedagogy, and communication effectiveness in service of urban, heritage, and cultural projects.
French
Native or bilingual
English
Fluent
Can work on-site
Paris 13e Arrondissement (up to 50km)
Experience
- FreelanceJournalist – Architecture & UrbanismARCHITECTURE AND URBAN PLANNINGJanuary 2022 - Today (4 years and 7 months)Paris, FranceSome examples of commissioned texts:
- Centre Pompidou: Commissioned 15 articles on the building's architecture for the online magazine.
- Exercice Magazine: Article on La Dame du lac (Pierre Székely), a specialized journal on architecture and urban issues.
- FLAASH: Report on Les Étoiles d'Ivry-sur-Seine, a brutalist complex by Jean Renaudie and Renée Gailhoustet.
The freelance architecture journalism activity allows me to extend my work in architectural mediation and organizing guided tours. I am developing it further by diversifying formats. - Croque BriqueFounder & Independent Architectural GuideARCHITECTURE AND URBAN PLANNINGJanuary 2021 - Today (5 years and 7 months)Paris, France
- Design and lead +100 urban and architectural guided tours.
- Creation of graphic identity, website, digital communication (4K IG followers).
- Event management: ticketing, private tours, gift cards, B2B.
- Cultural and architectural mediation support missions for public partners: municipalities, territorial public establishments, public reading networks, etc.
- Partners: Palais de Tokyo, CAUE 93, Plaine Commune, Festival Béton, Grand Paris Sud, etc.
Croque Brique is an independent structure I founded in 2021, offering thematic guided tours and cultural activities around architecture and urban planning in the Île-de-France region. Its activities have been featured in Télérama, Le Parisien, Enlarge Your Paris, etc. - Union Régionale des CAUE franciliensProject & Communication OfficerARCHITECTURE AND URBAN PLANNINGJanuary 2022 - January 2025 (3 years)Pantin, France
- Social media communication, newsletters, 10 CAUE websites.
- Editorial management, events (Children of Heritage, JNA, Architects and Landscape Architects in Schools).
- Coordination of service providers (website redesigns/tools) and tender management.
- Collaboration with institutional partners (Regional Directorate of Cultural Affairs, Pass Culture, Order of Architects of Île-de-France, Greater Paris Metropolis, etc.).
The Union of CAUEs is an association coordinating the actions of the eight Architecture, Urban Planning, and Environment Councils of the Île-de-France region, committed to promoting architectural, urban, and environmental quality in the Île-de-France region.
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Education
- Master in ManagementNEOMA Business School Rouen2015Business & Finance
- Continuing EducationCours d'Adultes de la ville de ParisEspaces publics, jardins et nature en ville : démarches, projets et techniques d'aménagement