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Hugo TraforettiHT

Hugo Traforetti

Product & Industrial Designer | SolidWorks Expert

€450/day
Lille, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Hugo

Le Studio DARROW by Hugo – Creator of endearing objects since 2017

"Founder of Studio Darrow, I support brands and B2B companies in thecreation of objects and spacesthat leave a lasting impression."

Always a fan of puzzles, I design strategic solutions through the creation of unique products and experiences. My leitmotif: to create useful and clever things, while respecting your brand's DNA to help you **gain market share**.

- Object & Furniture Design:Creation of strong pieces, from sketch to series production.
- Industrial Design:Advanced technical design usingSolidWorksfor production-ready products.
- High-Fidelity Visualization:Creation of photorealistic and immersive images (**3ds Max & V-Ray**) to enhance your catalogs.
- Commercial Space Design:Custom sales furniture, POS displays, hospitality.
- AI Innovation:Using Artificial Intelligence to boost visualization and use-case scenario phases

Software Expertise: Design: SolidWorks (CAD/Technical), Rendering: 3ds Max, V-Ray (Premium CGI), Graphics: Adobe Suite (Photoshop, Illustrator, InDesign), Generative AI: Optimized workflow for rapid ideation.

🚀 Have a project in mind? Let's discuss it now!
  • French

    Native or bilingual

  • English

    Conversational

Can work on-site
Lille (up to 50km), Paris (up to 50km), Bruxelles (up to 50km)

Experience

  • La REDOUTE
    Senior Furniture & Lighting Designer (Product Development Expert)
    RETAIL (SMALL BUSINESS)
    April 2017 - Today (9 years and 4 months)
    Lille, France
    Long-term partner for the development of lighting collections (AMPM / La Redoute Intérieurs). Complete product lifecycle management.

    • Design & Creation:Trend analysis, formal research (sketches, moodboards) and concept proposals aligned with brand DNA.
    • 3D Technical Development:Advanced modeling and realistic renderings for internal validation. Creation of technical files for the factory.
    • Industrialization:Production of complete technical files (drawings, CMF, bills of materials), integration of CE / NF standards and cost constraints.
    • Production Monitoring:Communication with suppliers and prototype correction until "Approval for Release".

    Design of currently available ranges: Moke, Zoticus, Faith, Bisbille, Canelé, Suso.
    Sketch Technical File Production Monitoring Furniture Design SolidWorks
  • NORDLUX
    Lighting & Industrial Designer
    RETAIL (SMALL BUSINESS)
    May 2021 - Today (5 years and 3 months)
    Aalborg, Denmark
    Bringing the "French Touch" to the heart of Danish collections. Design of indoor and outdoor lighting ranges distributed internationally.

    • Design & Strategy:Creation of sleek designs respecting the brand's Scandinavian DNA. Formal and aesthetic research for the European market.
    • Outdoor Technical Expertise:Management of specific outdoor constraints (IP standards, waterproofing, material resistance). Robust technical design to ensure durability.
    • 3D Development:Precise modeling (SolidWorks) and photorealistic renderings to validate intentions with the art direction in Denmark.
    • Industrialization Monitoring:Production of technical drawings and support until market launch.

    Ranges of theIn & Outdoorcollections: Matis, Jaffna, Elvis, Hisoka, Clarso, Berlo, Merlin.
    Sketch Search for Technical Solutions Product Design SolidWorks Lighting Design
  • SHAPE
    Furniture Designer & Product Strategist (Design-to-Cost Expert)
    RETAIL (SMALL BUSINESS)
    December 2022 - Today (3 years and 8 months)
    Bordeaux, France
    Strategic support for the development of high-volume consumer collections.

    • Range & Purchasing Strategy:Direct collaboration with buyers to define competitive products. Analysis of customer needs and manufacturing opportunities.
    • Design-to-Cost:Clever design (material optimization, assembly, logistics) to meet margin objectives without sacrificing "modern" aesthetics.
    • Agile Development:Rapid creation of concepts (Sketches / 3D) and efficient adaptation into complete ranges (Tables, Storage, Seating).
    • International Reach:Presentation of collections at international trade shows and adaptation to export markets.

    About ten ranges launched. Creation of flagship collections: Organic, Nesto, Pebble, Murmur, Nisa, ...
    Workshop Furniture Design Design Cost SolidWorks Sketch

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Education

  • Master in Industrial Design (Bac+5)
    Rubika - ISD
    2013
    Activités et associations : Workshop pour le groupe Seb, prise en charge de 3em années pour un projet collectif, présentation des 3 dernières années de projets en Anglais devant un jury professionnel.

Skill set

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