Freelancer profile translated to English.
Back to original languageAbout Hugo
For 12 years, I've been helping Marketing/Communication teams and leaders get the most out of social media and their content to generate awareness, trust, and opportunities. I work in B2B/corporate/CSR communication for:
- Large groups and institutions
- Tech, deep tech, and software publisher start-ups and scale-ups
- SMEs and mid-cap companies in industry, services, and B2B products
I am committed to responsible communication: I mainly collaborate with organizations that align with sustainable development goals.
Topics: industry, energy, technologies (fintech, greentech, climatech, cleantech...), consulting, responsible production and consumption, corporate and CSR.
👍 Some clients: EDF, ADEO, EDF ENR, ENGIE, GRDF, Microsoft, Unédic, Auchan Retail, American Express, Best Western, Lafuma Mobilier, Adeo (Leroy Merlin), ABB, CCI, CPME, CMA, Sonepar France, Sopra Steria Next, Max Mara, TeleCoop, Université Lyon 1...
☺️ Collaborations with agencies: Publicis LMA, Havas, TBWA corporate, la Netscouade, Spintank, Heaven, Service Plan, Rumeur publique, Invox, Axome, OP1C, Hula Hoop, Babylone, Econovia...
I have a triple role: strategist, project manager, and executor. Contact me!
My services 👇
- B2B Community Management
- Ghostwriting for executives / Leader Advocacy
- Employee Advocacy Program
- LinkedIn Ads Management
- Article and editorial newsletter writing
- Content creator selection and management (video production, podcasts, motion design),
- LinkedIn training, social media training, artificial intelligence for communication training, Content Marketing training
- CSR Communication, CSR report writing, and commitment page creation
French
Native or bilingual
English
Conversational
Spanish
Basic
Can work on-site
Lyon (up to 40km), Paris (up to 10km), Valence (up to 40km), Grenoble (up to 40km), Marseille (up to 40km)
Experience
- Hugo StépanianSocial Media and Content ManagerSOCIAL NETWORKSMarch 2018 - Today (8 years and 5 months)Lyon, FranceI collaborate with Communication, Marketing departments, and executives to structure the social media and editorial strategy, coordinate content production, and manage social media.I have primarily worked on B2B Marketing, Corporate Communication, and CSR challenges.Some clients: EDF, EDF ENR, ENGIE, GRDF, Microsoft, Best Western, Lafuma Mobilier, Adeo (Leroy Merlin), ABB, CCI, CPME, CMA, Sonepar France, Sopra Steria Next, Max Mara, TeleCoop...My services 👇- B2B Community Management- Ghostwriting for executives / Leader Advocacy- Employee Advocacy Program- LinkedIn Ads Management- Article and editorial newsletter writing- Content creator selection and management (video production, podcasts, motion design),- LinkedIn training, social media training, artificial intelligence for communication training, Content Marketing training- CSR Communication, CSR report writing, and commitment page creation
- Collectif Grain BlancFreelance: Social Media, Content, and Growth ManagerCONSULTING AND AUDITSAugust 2023 - Today (3 years)Lyon, FranceGrain Blanc accelerates, structures, and disseminates your commitments.We support impact-driven companies and organizations, or those in transition.We combine CSR, Marketing, Communication, and knowledge of the impact ecosystem for a comprehensive approach to your projects.Grain Blanc is a member of the Impact France movement, B Corp certified, and committed to the UN Global Compact.I joined this collective to develop impact-driven organizations or those in transition: content and social media strategy, editorial production, copywriting, social media.
- Proactive AcademyFreelance: Digital Marketing and Social Media TrainerEDUCATION AND E-LEARNINGJanuary 2018 - Today (8 years and 7 months)As a trainer in digital marketing and social media, I help companies, entrepreneurs, and professionals develop their online presence, better understand digital levers, and structure an effective, sustainable social media strategy tailored to their objectives.I train, notably through Proactive Academy, a training organization specializing in skills development and youth integration, with whom I work for OPCO AKTO.
Reviews
Julien
Unboxed
Reviewed on 10/29/2019
It's a pleasure to collaborate with Hugo! Efficient and available, he brought us his external perspective and professionalism on this strategic work in digital communication & content marketing.
Inventive and responsive, he can handle any situation and was a driving force for proposals... while taking into account the imposed constraints.
Recommendations
+2
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Education
- Master in Digital Marketing and Social MediaSup de Pub Lyon2014+ Webmarketing + Stratégie d'influence + Planning digital + Marketing mobile + Stratégie social media + E-commerce + Conduite de projet web + Droit du web + Télé connectée + Techniques de fidélisation + Référencement naturel / Référencement payant
Certifications
- MASTER IN DIGITAL MARKETING AND SOCIAL MEDIASUP DE PUB INSEEC2014