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Hugo SinelHS

Hugo Sinel

Expert Sales | Pipeline Structuring & Key Account Closing

€650/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Hugo

With over 5 years of B2B experience in start-up and scale-up environments, I support sales teams in structuring their strategy and tools to accelerate their performance.

✅ Sales Playbook & Pitch: Optimizing sales discourse, implementing structured processes and methods (MEDDPIC, multi-stakeholder, complex cycles).
✅ Tools & Prospecting: Building effective sequences (HubSpot, Salesforce, Lemlist, Lusha), identifying priority targets, ICP, and market segments.
✅ Go-to-Market & Key Accounts: Support for acquisition and retention strategies, with strong expertise in FMCG, retail, and industry, where I have closed and managed numerous strategic accounts.
✅ ROI & Business Cases: Mastery of complex sales (3 to 6 months) requiring multiple stakeholders (CSR, finance, supply chain, CEO).

👉 My goal: to help sales teams gain efficiency, close faster, and secure a concrete ROI through a structured and results-oriented approach.
  • French

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Phenix
    Key Account Executive
    RETAIL (LARGE RETAILERS)
    July 2024 - Today (1 year and 11 months)
    Paris, France
    Objectives: €50,000 in quarterly revenue from New Business (average deal size €15,000) + 50 renewals per quarter (€400,000 annually).
    Results: 104% of objective achieved in Q1, 113% in Q2, and 169% in Q3.
    Complex sales cycles of 3 to 6 months with multiple stakeholders (CSR, finance, supply chain, legal, CEO).
    Rapid creation of a structured and effective pipeline.
    Implementation of sales tools: Lusha, Lemlist, CRM, sequence automation.
    Full sales cycle management: prospecting, discovery, closing, retention.
    Revaluation of unsold industrial goods through donation: traceability, compliance, 60% tax deduction, CSR impact.
    Construction of ROI business cases to support decision-making.
    Complex Sales B2B Prospecting Sales Strategy Growth Hacking Sales Cycle Optimization
  • Sortlist
    Account Executive
    DIGITAL AND IT
    September 2020 - December 2022 (2 years and 3 months)
    Paris, France
    As a Sales Representative at Sortlist, I played a key role in developing the visibility and business of communication agencies. My dynamism, commitment, and ability to exceed objectives were leveraged to achieve exceptional results for the company. With high performance in the first quarter (110%), second quarter (119%), third quarter (129%), and fourth quarter (139%), I proved my ability to perform and achieve ambitious goals.
    Sales Prospecting Sales Strategy Sales Negotiation Contract Negotiation B2B Prospecting
  • Seconde Glisse
    Co-founder
    RETAIL (SMALL BUSINESS)
    February 2023 - July 2024 (1 year and 5 months)
    Lorient, France
    Seconde Glisse, the first platform dedicated to used equipment for water sports, targets both professionals and individuals. It covers surfing, wakeboarding, windsurfing, kitesurfing, paddleboarding, wing foiling, and many others, including wetsuits and associated clothing. Each equipment specific is detailed to ensure a purchase tailored to needs. In collaboration with the Brittany Region and the National Handisport Association, we promote inclusivity through filters for adapted equipment. Seconde Glisse enables a more responsible consumption in board sports.
    Business Strategy Business Creation Team Management Sales Strategy Financial Forecasting

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Education

  • Master, Marketing Strategy and Business Development
    Ecole de Management de Normandie
    2020
    Master, Stratégie marketing et développement commercial
  • International Marketing
    University of Massachusetts Boston
    2018
    Marketing international

Skill set (35)

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