Freelancer profile translated to English.

Description

With over 5 years of experience in social media management, both as a client and in an agency, here are my areas of expertise:

• Management of paid social media campaigns (Facebook, Instagram, Pinterest, TikTok, ...)

• Social media consulting, implementation of social media communication strategies (SMO and SMA)

• Community management

I have developed these skills in various sectors: tourism, higher education, e-commerce, public institutions.

Languages

French
Native or bilingual
English
Fluent
Spanish
Fluent
Italian
Basic

Workplace preferences

Can work on-site

Lyon (up to 50km)

tigrz.agency
Social Media Consultant
CONSULTING AND AUDITS
January 2022 - Today (4 years and 6 months)
Lyon, France
Creation and optimization of social media ads campaigns for a portfolio of approximately 10 clients, in French and international markets.
--> areas of expertise: fashion, tourism, energy. Management of the IKOM LinkedIn account.
Social Media SMA Social Media Marketing Social Media Strategy Social Networks Social Media Ads Consulting
ECAM LaSalle - ECAM Lyon
Digital Communication Officer / Content Manager
October 2019 - February 2022 (2 years and 4 months)
Lyon, France
Content creation and management:
• Management of the school's social networks (approx. 30,000 followers)
• Content creation: photos / videos / graphics / Instagram filters...
• Monitoring and moderation
• Management of YouTube / Facebook / Instagram live streams... (via Rapidmooc or OBS Studio)
• Management of the School's Video Studio
External and internal communication:
• Writing news articles (~50 per year)
• Management and updates of the website ecam.fr (French and English) and landing pages
• Creation of external newsletters and distribution to over 7,000 subscribers (1/month)
• Creation and distribution of internal newsletters (1/week)
Marketing:
• Execution of emailing campaigns for prospects (French and English)
• Creation of SMS campaigns (Primotexto)
• Management of prospect relations and the database (CRM Oscar Campus)
Métropole de Lyon
Community Manager
February 2018 - March 2019 (1 year and 1 month)
1 Espl. François Mitterrand, 69002 Lyon, France
Community Manager for the President of the Lyon Metropolis.
• Management of Facebook and Twitter accounts (approximately 10,000 followers)
• Political monitoring on various themes (mobility, culture, economy, sport, ...) via Hootsuite
• Content creation: videos, photos, and graphic designs (using Adobe suite and Sony A6300 camera)
• Graphic design of the President's official invitations via InDesign

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Master in Marketing and Sales (Master 2 Specialization in Marketing & Communication of Services), Marketing
IAE Lyon
2016
Master Marketing et Vente (Master 2 Spécialité Marketing & Communication des Services), Marketing
Bachelor's Degree in International Business and Management, International Business / Business / Marketing
IAE Savoie-Mont-Blanc
2014
Licence Commerce et Management International, Commerce international / commerce / marketing

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