Freelancer profile translated to English.
Back to original languageAbout Hugo
Young professional aged 25 who quickly turned to work-study programs to enhance his skills. Coming from a multidisciplinary background in B2C, B2B, in the rail transport sector, then alternative mobility, and finally the beauty industry, I have developed strong adaptability and integration skills. The diversity of roles held over the past 4 years (service quality, marketing studies and offer deployment, CRM management, email campaigns, brand development and animation on social networks, content marketing, event management) has allowed me to enrich my skills and acquire a mindset strongly oriented towards brand, experience, and customer relations.
Today, my natural curiosity leads me to freelance to challenge myself and continue specializing in content, brand, and social roles.
French
Native or bilingual
English
Fluent
Can work on-site
Paris 20e Arrondissement (up to 15km)
Experience
- BalineaMarketing and Social Media ManagerE-COMMERCEJanuary 2019 - Today (7 years and 5 months)Paris, FranceB2B Marketing:🗓 Local planning (selections, analytical recommendations for sourcing, operational contributions to B2C commercial activities);🗣 Multichannel communication program: information, training, loyalty;✉ Brand animation for partners: event management, newsletters, B2B communication materials, implementation of marketing scenarios;🤝 Partnership management;✏ Content writing for Facebook and Instagram Ads;Social Media Management:🗓 Editorial calendars for Facebook and Instagram (and Social Media partnerships);✏ Creation of content related to editorial calendars and management of social media partnerships;👥 Community management via Business Manager and Instagram for Business;📈 Quantitative audience reporting and qualitative e-reputation reporting;
- iDVROOMCommercial & Communication AssistantTRANSPORTATIONAugust 2018 - January 2019 (5 months)Courbevoie, France🔎 Development of a qualified prospect database;📈 Statistical monitoring of B2B clients;🎯 Monitoring and identification of client needs and agile interaction with technical and project teams;📝 Market watch;📦 Organization and participation in commercial activities (schedule management, training of hosts, logistical and commercial support);🔧 Improvement and updating of Marketing tools (templates, newsletters, sales presentations);⌨️ Participation in building the CRM database;
- SNCF MobilitésMarketing OfficerTRANSPORTATIONAugust 2016 - August 2018 (2 years)Amiens, France🔧 Development and communication of the national "Student Package 2018" offer;📈 Sales monitoring and evaluation of the same offer deployed regionally;🗃️ Production of intermodality reports for stations and rail halts in the Picardy region;📍 Commercial support for event-based operations targeting young people (forums, trade shows, registration drives);
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Education
- Master MVD (Marketing, Sales, Distribution)IAE Amiens2018📔 Rédaction d’un mémoire de recherche sur le thème suivant : « Consommation collaborative : critères de choix et résistance du consommateur » avec recours au logiciel de traitement statistique SPSS et l'outil Google Forms (TB) ; 🎭 Réalisation d’un projet tutoré au service de La Comédie de Picardie, Théâtre Amiénois : étude en présentiel et sur internet reposant sur Google Forms. Cette étude portait sur une restructuration de la tarification, assurer une fidélité comportementale et attitudinale du public, stimuler la cible des jeunes actifs ;
- Bachelor in Commercial Development ManagementIDRAC Business School2016📔 Rédaction d'un mémoire professionnel sur les actions menées en entreprise sur les périodes d'alternance (TB) ; 🎄 Réalisation d'un projet tutoré reposant sur l'organisation de la Soirée VIP de Noël d'une Boutique Amiénoise de vêtements, accessoires et parfumeries haut de gamme ;