Freelancer profile translated to English.
Back to original languageAbout Hugo
Since 2015, I have been helping companies with theirdigital growthwith aresults**-oriented approach. With my expertise in Growth Marketing, I mainly work on the growth challenges of small and medium-sized, agile and ambitious companies, following the **AARRRmodel (Acquisition, Activation, Retention, Referral, Revenue) to designimpactfuldevelopment strategies.
My Areas of Expertise
🔎 Quick Audit & Optimization
I identify key areas for improvement through a comprehensive audit: current performance, weaknesses, “quick wins” opportunities, and priorities. This analysis allows us to establish a solid foundation to boost your performance.
🤖 Automation & CRM Hubspot
As a Hubspot specialist, I design and optimize CRM pipelines integrating workflows to automate sales actions, which allows your teams to gain in productivity and efficiency.
👉 Process Optimization & Tool Connection
My expertise in NoCode and tool integration allows me to connect different platforms (CRM, automation tools, reporting) to optimize data flows and internal processes. This connected approach strengthens overall productivity by eliminating data silos and improving visibility into performance.
📝 Creation of Ads Content & A/B Tests
I develop visuals, landing pages and wordings for Facebook and LinkedIn Ads campaigns using a 2x2 test model, allowing to quickly identify winning combinations.
🏆SEA: Budget-Friendly Approach
I set up SEA campaigns optimized to maximize ROI by using relevant and less competitive keywords.
English
Fluent
French
Native or bilingual
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- Artur'InTraffic Manager & AcquisitionSOCIAL NETWORKSSeptember 2018 - Today (7 years and 9 months)Paris, FranceMissions:☆ Development of an acquisition and lead generation strategy for 8 different sectors of activity☛ Copywriting (writing wordings for Ads, Landing Pages, emails)☛ Creation of Landing Pages and A/B Test (Instapage, ClickFunnel, Webflow)☛ Implementation and management of advertising campaigns: Facebook Ads, Linkedin Ads, Google Ads☛ Creation of visuals (Photoshop), promotional videos, quizzes (Outgrow, LeadQuizzes), training program☛ Sponsorship: reflection on the strategy and creation of emailing campaign via Pardot & Mailshake☛ Writing nurtering email (Engagement Studio, Mailjet)☛ Creation of performance monitoring tables (DataStudio)☆ Creation and application of a "punch" marketing action plan for a specific sector:☛ Data analysis (Salesforce and Google Analytics data, qualitative survey with sector players)☛ Construction of the persona and the UVP☛ Implementation of adapted growth hacking actions☆ Optimization of lead management☛ Configuration of the nomenclature of acquisition sources for the creation of Salesforce dashboards☛ Automation (nurtering, sending leads to CRM via Zapier)☆ Audience management☛ Realization of a development brief in English for the creation of a database☛ Data scraping (DataMiner)
- Net-CallTraffic ManagerSOCIAL NETWORKSDecember 2017 - Today (8 years and 6 months)Paris, France☆ Digital Analytics / Data Quality data collection:☛ Setting up Analytics tools: Google Tag Manager / Google Analytics - Data Studio - Optimize etc☛ Maintaining and developing the analytics tags ecosystem☛ Dashboarding☆ Webmarketing strategy and data activation:☛Analytics audit of site performance: identification of optimization opportunities and new growth levers☛Backlog Optimization: analysis of the user journey, conversion funnel, key pages, etc. and recommendations☛Definition of webmarketing strategy: identification of new acquisition levers, recommendations in terms of communication axis and budget, audience segmentation, etc.☆ SEM (Data-Driven)☛Google Ads: audit, campaign setup & optimization (SEA, Display)☛SMO and SMA: setup and piloting of Facebook Ads / Instagram campaign (creation of visuals, bid management, implementation of campaigns)☛Native Advertising: audit, campaign setup & optimization (Taboola, Ligatus, Outbrain)
- epiceryProject Manager - Performance MarketingE-COMMERCEJanuary 2017 - August 2017 (8 months)Paris, France+ Deployment and management of Adwords campaignsAdwords and Digital Active certified+ Deployment and management of Facebook Ads campaigns- Creation of campaigns (retargeting, broken baskets) and advertisements (visuals, wordings, A/B testing)- Budget and audience management- Campaign monitoring (engagement rate, Cost/conversion) and optimizations+ Management of marketing acquisition channels (partnerships, street marketing, digital guide for traders)+ Creation of monitoring/reporting tables (budget, expenses, acquisition)+ Implementation of commercial and marketing actions with partners.+Analysis of site performance followed by operational recommendations
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Education
- Bac+5 - Specialization in Digital and Operational MarketingISTEC - Graduate School of Business and Marketing2017Diplôme conférant le Grade de Master, visé Bac+5 par le Ministère de l’Enseignement supérieur, de la Recherche et de l’Innovation et homologué niveau I (niveau de qualification le plus élevé) au Répertoire National des Certifications Professionnelles – RNCF Mémoire de recherche : "Comment l’utilisation des données recueillies via le Big Data va-t-elle avoir un impact sur les stratégies de marketing digital menées par les entreprises ? Appliqué au secteur de l’e-commerce ?"