Freelancer profile translated to English.
Back to original languageAbout Hugo
I support brands in their sports sponsorship strategy.
My conviction: a sports partnership must first meet clear priorities — image, business, internal engagement, impact — rather than isolated intuitions.
We intervene at key moments: before choosing, before signing, before launching.
1. Strategy
Clarify the role of sport, the objectives to serve, and the properties to target.
2. Architecture
Define the truly useful rights, prepare negotiations or renewals.
3. Launch & Management
Structure governance, budgets, agencies, activations, and KPIs.
References: Sanofi, Somfy, Crédit Agricole des Savoie, Décathlon.
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Can work on-site
Paris (up to 50km)
Experience
- Paris 2024PARTNERSHIP MANAGERSeptember 2019 - December 2024 (5 years and 4 months)Saint-Denis, France• Managed relationships with a group of 30 partners and led a team of 5 employees• Orchestrated the delivery of rights (activation, hospitality, business integration) with all internal departments of Paris 2024• Developed the vision and legacy of Paris 2024, through the prism of the COJOP partners
- COUPE DU MONDE FÉMININE DE LA FIFA, FRANCE 2019PARTNERSHIP MANAGEROctober 2017 - August 2019 (1 year and 10 months)Paris, France• Prospecting of the 6 national partners of the competition (+150% of financial objectives)• Delivery of contractual rights for FIFA international and national partners: use of brand, stadium visibility, ticketing, Fan Zone, special programs, etc.• Managed 2 full-time employees and 10 people during the tournament
- COMITÉ DE CANDIDATUTRE PARIS 2024PARTNERSHIP OFFICERAugust 2016 - September 2017 (1 year and 1 month)Paris, France• Managed and strengthened relationships with 8 economic partners of the bid• Applied the distribution of rights: brand, athletes, hospitality, media, etc.• Managed partner contributions: expertise, legacy, merchandise, etc.
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Education
- Master Grande ÉcoleNEOMA Business School (formerly ESC Rouen)2009Master Grande École
- International ExchangeUniversidad IberoamericanaEchange International