Hugo Pech

SUMMARY :

• Consulting with Google Ads clients.

• Reporting and configuration of client accounts.

• SEA digital strategy via Google Ads and Analytics.

• Increase in turnover via Google Ads.

• Back office: Implementation of Tag Manager / Analytics tags

This company aims to help its own clients by providing advice and optimizations for Google Ads accounts.

OBJECTIVE AND CHALLENGE :

• Contact clients through various channels

• Establish and apply a cold calling strategy

• Maintain an efficient client relationship

METHOD :

To effectively advise clients, we contact those who wish for an appointment with a dedicated Ads specialist, as well as regular clients through cold outreach. The challenge is to help as many clients as possible to invest in the platform.

IN FIGURES :

• Nearly 1,200 companies advised

• Nearly 5,000 campaigns supervised

• Nearly €1 Million in total client budget managed

• Nearly 150 marketing agencies advised

Human Aura 17, creator of innovative training programs. Tailored, professional training and coaching. My responsibilities:

- Deployment of the company's digital strategy: conception, market analysis, marketing and digital communication strategy.

- Use of Inbound marketing & sales

- SEO/SEA

- Deployment of sales actions: Implementation of the ABM method

- Use of 3.0 sales tools like Getqwanty

- Social media management (LinkedIn, Instagram, Facebook)

- Creation and editing of videos for clients and collaborators: Bouygues Telecom, Caisse d'Epargne, Club Med, EM Lyon, Aoste, Orange, etc. Objectives:

- Develop and establish the notoriety of Human Aura 17.

- Digitize training offerings.

- Manage the database and its utilization.