About Hugo
- Understanding the specific needs of each business and its clients.
- Identifying the most effective marketing levers to generate attention, evoke emotion, and create memorable messages.
- Designing marketing campaigns and communication materials tailored to each objective.
- Implementing concrete and measurable solutions, from content creation to loyalty program setup.
- Training entrepreneurs and their teams in the principles of neuromarketing, influence, and applied marketing psychology.
- Offering practical workshops and coaching sessions to improve decision-making, message structuring, and customer communication.
French
Native or bilingual
English
Fluent
Experience
- AirbusProject Management ApprenticeAVIATION AND AEROSPACEOctober 2024 - Today (1 year and 8 months)Toulouse, FranceI am currently an apprentice at Airbus.My role primarily involves working on topics related to the integration of digital solutions into internal processes. Additionally, I organize events for over 100 people and lead conferences on neuromarketing, AI, etc.I focus on analyzing messages, structuring materials, and how information is transmitted to make it clearer, more impactful, and more easily memorable.I also collaborate with various departments, which gives me a transverse view of the company and helps me understand how decisions are made within a large industrial group like Airbus.
- Hugo PauziesSelf-employedMarch 2023 - Today (3 years and 3 months)Toulouse, FranceIn parallel, I have developed my self-employed activity in marketing and communication. I primarily support freelancers and small businesses on positioning, message strategy, and loyalty topics.I also design training or conference content, particularly around neuromarketing and decision-making, with a very practical, results-oriented approach. This activity has allowed me to manage a project from A to Z: from offer conception to sales, including customer relations and activity management.
- ILYAAccount ManagerSeptember 2022 - July 2024 (1 year and 10 months)Toulouse, FranceMy role was to support clients and prospects throughout the sales process, from needs identification to project follow-up. We offered concrete and profitable water-saving solutions.I managed booths at B2B & B2C trade shows like the Concours Lépine. I also contributed to the appearance on the show "Qui Veut Être Mon Associé ?" on M6.I was involved in customer relations, proposing tailored solutions, and coordinating between different stakeholders.This position allowed me to develop strong listening, negotiation, and management skills, with real responsibility for customer satisfaction and commercial performance.
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Education
- Persuade and Convince: 6 Tools to Keep Your Audience's Attention Project Management Focused on Strategy 10 Minutes, A Book: How to Have Influence Develop Employee Engagement Make a Good PitchPersuader et convaincre : 6 outils pour garder l'attention de votre auditoire Management de projet axé sur la stratégie 10 minutes, un livre : Avoir de l'influence Développer l'engagement des employés / employées Faire un bon pitch
- MSc Project Management & Business, Project ManagementISG Business School2026Msc Project Management & Business, Gestion de projet