Freelancer profile translated to English.
Back to original languageAbout Hugo
✨ Some information about me
🎯 I have been a Product Designer for 6 years, specializing in the design ofSaaS B2B B2Cand complex tools.
🧠 My strength: structuring clean **design systems**, readable interfaces, and effective user journeys.
💬 I collaborate directly with tech/product teams to deliver clear, scalable, tested components (I was a developer, I understand their constraints).
🎖️ 2 Awwwards, 1 Mobile Excellence, 1 Honors.
🎨 On the side? I have a foot inbrandingand visual identity, which helps me combine substance and style.
💼 References
Synapse, Pimkie, Seeded Network, Singular, Codesm, The Good Brew, Trin.fi…
📍 Shall we work together?
I am based in France, available for full remote.
📩 I respond quickly (often within the day).
**🔗 Portfolio →
🚀 Why hire me as a Product Designer?
- Implementation of scalableDesign Systems(Documentation, tokens, variants, Figma components, Snippets)
- Clear, consistent, responsive UI design
- Advanced prototyping in Figma (complete flows, interactions, product logic)
- Fluid collaboration with developers (clean handoff, visual specs, rigorous naming)
- Preferred sectors:SaaS, Fintech, AI, Web3
- Product focus: simplicity, consistency, readability, accessibility
🎯 Why hire me for Webdesign / Branding?
- Creation of tailor-made, conversion-optimizedlanding pages
- Modern visual identities (logos, brand guidelines, style guides)
- Responsive web design, micro-interactions, refined effects
- Complete design vision: product + marketing + brand image
- Mastery of tools: Figma, Illustrator, Photoshop
French
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- Hugo NicaiseProduct Designer — FreelanceDecember 2018 - Today (7 years and 6 months)Metz, France
- Led UX/UI design for over 40 B2B clients, specializing in FinTech, Web3, and SaaS platforms
- Developed complete solutions, from user interviews to high-fidelity prototypes on Figma
- Built and evolved design systems to simplify complex digital products
- Conducted user interviews, usability testing, and data analysis to inform product decisions
- Created user journeys and experience maps to align stakeholders on product strategy
- Mauvais Jour - Creative StudioVisual DesignerMay 2023 - Today (3 years and 1 month)Metz, France
- Visual identity and brand strategy
- UI/UX Design
- Website design and development
- Logos
- Packaging & Print Solutions
- CODESMUI/UX Designer (AI Products)October 2024 - January 2025 (3 months)United States
- Designed CODESM's first design system using the Atomic Design methodology to accelerate feature development
- Redesigned the AI content generation interface, improving user workflow efficiency
- Collaborated with the CEO to define product strategy and launch key AI-based features
- Unified brand identity across all platforms to enhance visual consistency
- Restructured navigation and information architecture to optimize user journeys
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Education
- Professional Degree in Interactive DesignUniversity of Reims Champagne-Ardenne2020Product Design - Design System - Atomic Design - Design Tokens - Handoff - UI Kit - Persona - User Flows - User Interviews - Analyse heuristique - Lean UX - Figma - Auto Layout - Storybook - Zeroheight - Framer - SaaS
- DUT in Multimedia and Internet ProfessionsUniversity of Reims Champagne-Ardenne2019Webdesign - UI Design - UX Design - Wireframes - Prototypage - Typographie - Adobe Photoshop - Adobe Illustrator - Graphisme - Branding - Micro-interactions - Mobile First - A/B Testing