Freelancer profile translated to English.
Back to original languageAbout Hugo
Hey, I'm Hugo 👋🏽
✧ (AI) PRODUCT BUILDER | EXPERT IN AUTOMATION & GEN.AI
With ten years of experience, I help companies and marketing agencies create aesthetically pleasing and effective user experiences, resulting in innovative digital products that maximize customer engagement and boost your business performance.
✦ EXPERTISE & OFFERINGS
✨**Unleash the power of generative AI to transform your operations**
Transform your marketing campaigns with AI. Automate your processes to increase your conversions and refine your prospecting through predictive analytics. Offer your customers personalized experiences that captivate and retain.
☄️Boost your productivity through process automation
Unlock your company's potential with advanced no-code solutions. Streamline your operations, anticipate customer needs, and maximize your productivity. Turn every interaction into a driver of innovation.
💎Enhance engagement with human-centered designs
Design intuitive and elegant interfaces through in-depth research, persona creation, and ingenious prototyping. Increase user engagement and satisfaction with designs that appeal and retain.
🌐Create an online impact with personalized experiences
Launch your online presence with a modern, responsive, and high-performing website. Whether for a showcase or an e-commerce site, choose between a CMS or a static solution and attract more visitors with optimized designs.
🛡️Protect your site against cyber threats with proactive maintenance
Ensure optimal site performance. Reduce downtime, strengthen security, and deliver a flawless user experience through proactive and responsive maintenance.
See you soon for our future collaboration ✌🏾
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Second FaceProduct Designer, Website Creation, MaintenanceHEALTH AND WELLNESSOctober 2015 - Today (10 years and 9 months)Lyon, FranceDesign, development, and art direction of the website:2nd-face.com✦ Key Figures:
- +1200 monthly visitors.
- +12% increase in conversions thanks to the latest redesign.
- 15 new pages designed to enhance user experience.
✦ Key Features:- Custom UX/UI design for smooth and immersive navigation.
- Art direction aligned with brand identity.
- Administration and webmastering for optimal site management.
- Creation of new sections tailored to user needs.
✦ Optimized User Experience (UX) and Art Direction:- User journey redesigned to maximize engagement.
- Intuitive and responsive navigation for a mobile-friendly experience.
- Visual and technical optimization to improve performance.
- Design aligned with brand values and aesthetics.
✦ Webmastering and Maintenance:- Continuous monitoring of server infrastructure to ensure optimal performance.
- DNS configuration and updates for smooth accessibility.
- Email management with SMTP server optimization for maximum deliverability.
- SSL certificate installation and renewal for enhanced security.
- Management of CMS, plugin, and theme updates to ensure stability.
- Regular automatic backups to prevent data loss.
- Server and domain name management
- Comette cosmeticsGrowth Marketing & Processes (Automation, AI)FASHION AND COSMETICSApril 2022 - October 2024 (2 years and 5 months)Lyon, FranceImplementation of a CRM, internal process automation for Comette Cosmetics, and e-commerce website automation:comettecosmetics.com✦ Measurable Impact:
- 85% reduction in time spent on repetitive tasks through automation.
- 100% centralization and structuring of data for more informed decision-making (Customer service, product sheets, etc.).
- Enhanced internal collaboration through a unified and accessible tool stack.
- Increased customer conversions and loyalty through targeted campaigns and optimized workflows.
✦ E-commerce Automations:- Personalized automatic reminders via email and notifications, recovering a significant percentage of lost sales.
- Automated sending of special offers and gift vouchers to enhance engagement and loyalty.
- Tracking of loyalty program tier changes via automated notifications on Slack.
- Reshipment of containers for reusable products through an automated process to efficiently organize returns and shipments.
- Lead nurturing by integrating complete workflows to convert collected leads into active customers through personalized email sequences.
✦ Internal Process Automations:- Design and deployment of a centralized CRM based on Airtable, facilitating personalized customer management.
- Implementation of a centralized library to improve access to resources and collaboration.
- Automation of tasks, deadlines, and notifications, making teamwork more efficient.
**Stack**: Airtable, Slack, Zapier, Brevo, Make, Notion - MichelinChief Design Officer - Digital Experience Leadership (WW - Michelin Group)AUTOMOBILEOctober 2024 - Today (1 year and 9 months)Lyon, FranceLeadership of the digital experience for the Michelin Group • Design & Content✦ Key Figures:+ 50 experts in UX, UI, Front-end, AD, Content, Research, Design OPS, UX Staffing+ 500 projects supported+ 30 languages+ 50 countries✦ Role and Responsibilities:As Chief Design Officer, I lead strategic initiatives around experience design and content to ensure consistent, impactful, and user-centered experiences.✦ Key Areas Supervised:
- UX Strategy, Lead & Product Design: Designing intuitive experiences aligned with business objectives.
- Design Systems: Implementation and management of modular systems for visual and functional consistency.
- Content Repositories: Structuring and standardizing content to enhance its impact.
- Creative Studio: Art direction and visual design of innovative projects.
- UX Acculturation: Developing the UX culture within the group's Digital Factories.
✦ Main Missions:- Shaping the DNA of digital products by combining aesthetics, functionality, and storytelling.
- Fostering a user-centered culture to catalyze innovation and growth.
- Overseeing global digital platforms, supporting digital experiences and business intelligence solutions for the Michelin Group.
- Collaborating with over 400 experts across 3 countries to develop flexible and modular systems integrating artificial intelligence.
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Education
- Master — Digital Transformation and StrategyISCOM Lyon2017• Stratégie Digitale • Communication • SEO/SEA/SEM • Application mobile • Stratégie de la marque • Mesure et performance • Content Management • Marketing digital • Planning stratégique digital • Brand Content • Motion Design • UI/UX Design • Webdesign