Hugo Marinier

Implementing a referencing strategy is a process that takes time. It requires in-depth knowledge and a lot of experience 🧑‍🎓. Institut du Référencement is a Search Marketing agency that helps you implement and develop your referencing strategy.

We work with you to ensure your site meets your objectives. We are committed to helping you better understand your market and define the best strategies to achieve your positioning goals 🔝 on search engines.

Our mission as SEM consultants is to support you in implementing actions that will grow your notoriety and generate conversions on your website 💰. From keyword definition to copywriting and backlink acquisition, the SEM agency Institut du Référencement offers you a global experience to perform on Google and see your traffic triple.

Head of the paid and free traffic acquisition department, creation of multiple Adwords and natural referencing traffic acquisition strategies. Management and supervision of internal and external agency collaborators. Integration of product catalogs on marketplaces like Cdiscount, eBay, Amazon, etc. Facebook Ads, Twitter Ads campaign strategies. SEA/SEO training for the agency's clients' internal resources.

Development of the digital strategy for the website pyjamapassion.com launched in March 2014. Use of web-marketing levers conducive to business development: Google Display, Adwords, Bing Ads, Retargeting. Marketplace integration. Management of commercial processes (sales, logistics, customer relations). Web project management. Results: conversion rate 2.52% / average CPA €15.