Freelancer profile translated to English.
Back to original languageAbout Hugo
Copywriter for 11 years in real estate development, I am now pivoting to AI. With a certification in prompt engineering, I offer hybrid copywriting, guided by AI under my direction.
My added value? My AI is over-trained with 11 years of archives, all my texts, hundreds of brochures for over 150 developers, which provide a truly differentiating result compared to a blank slate.
I also handle proofreading, fact-checking, and corrections when the AI "hallucinates." Budget-wise, we are looking at a price range of about -30% compared to what I used to offer.
As a manager at the communication agency Cardamone (Lyon) for 5 years, I built a solid reputation in real estate development.
Among the skills specific to the demands of the construction industry, one of the most significant is knowledge of territories and their inhabitants.
With projects and calls for tenders in Auvergne-Rhône-Alpes, as well as around the Lake Geneva area, the French Riviera, Île-de-France, Brittany, and Occitanie, I have promoted the assets and strengths of our regions.
They trusted me:
Aegefim, Apricot Immobilier, Arcade, Ardissa, Bati-Lyon Promotion, Betrim, Botero, BNP Paribas Immobilier, Bouygues Immobilier, Botero, Capelli, Calima, Coffim, Cogedim, Constructa, Edifim, Edouard Denis, Eiffage, Emerige, Erisma, Essor, Fonciel, Icade, Id&al, Immobel, Imterval, Legendre, LEM, Marignan, MDH Promotion, Miprom, Nacarat, Nexity, Noaho, Noovel-R, Novade, Ogic, Patrimoine Avenue, Pegasus Promotion, Pierreval, Pierre Promotion, Promoval...
But also:
Agence Markus, Agence Melbourne, California Agency, Coef6, Com & Company, DPS Lovenly, Illusio, Infiniment Plus, Okédito, Les Scarabées, Shipley Associates...
French
Native or bilingual
Italian
Conversational
English
Conversational
Can work on-site
Sète (up to 50km), Montpellier (up to 50km)
Experience
- FreelanceDesigner-copywriterREAL ESTATENovember 2020 - Today (5 years and 9 months)Lyon, Auvergne-Rhône-Alpes, FranceProfessional contact: . Hybrid copywriting, driven by AI under my direction. Proofreading, fact-checking... Budget -30% compared to my usual rate: corrections included and texts delivered in 1 working day.Let's talk about it!Looking forward to it,
- AGENCE CARDAMONEDesigner-copywriter (Manager)September 2015 - November 2020 (5 years and 2 months)Région de Lyon, France100% real estate development clients: VINCI Immobilier, BNP PARIBAS Immobilier, COGEDIM, LEGENDRE, OGIC, APRICOT Immobilier, IMTERVAL, NOAHO, NEXITY, SAGEC... - Client support from brief to final approval, and beyond if needed... - Responsible for brand research and development (name, baseline, logo, variations...) - Conceptualization of advertising campaigns - Writing of all print and digital communication materials (flyers, brochures, e-mailings, addressed mail, site signage, exhibition stands, digital campaigns, radio and TV spots, advertorials...) - Development of the creative strategy - Supervision of the graphic studio (artistic direction)
- Les Editions BaudelaireCommunication AssistantSeptember 2014 - June 2015 (9 months)Lyon- Manuscript reception - Writing and distribution of press kits - Indexing of works on the internet - Legal deposit of books - Press service and relations - Community manager - After-sales service for authors - Organization of press conferences, meetings, and book signings at bookstores
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Education
- Master 2 (M2)SUP'DE COM2017
- Bachelor 3SUP'DE COM2015