Hugo M.

I carried out a partial redesign of Lara Manukyan's WordPress website, built with Divi. This involved global architecture modifications and simplification of the sales funnel, which was initially too complex. The objective was to clarify the user journey around her two main offers and make navigation smoother and more understandable. I also handled the overall SEO of the site (key pages, structure) as well as the referencing of blog articles to improve its medium and long-term visibility.

I am Hugo Machefert, a freelancer based in Lyon and founder of HM Digital.

I specialize in the creation and redesign of modern WordPress websites, with particular expertise in integrating complete booking systems.

My main offer, HM Connect, includes:

A professional and personalized WordPress website (creation or redesign),

An online booking module (clients, schedules, practitioners, payments, automatic reminders),

Clear and adapted training so you are completely autonomous,

Optional: Marketing automation (emails + SMS) to build loyalty and grow your customer base.

I mainly assist:

Pilates / Yoga studios,

Gyms and sports coaches,

Beauty institutes and spas,

Wellness practitioners (massage, shiatsu, kobido, etc.),

Hair salons and barbers,

But also any service business requiring appointment management.

My positioning:

Unlike platforms like Planity, Treatwell, or Doctolib that charge a monthly subscription, my system is a one-time investment. You maintain control over your data and image, while reducing your fixed costs.

My added value:

A website that reflects the quality of your services and inspires confidence,

Simplified appointment management, 24/7, without wasting time,

Better visibility on Google to attract new clients,

Human and tailor-made support, with a local freelancer rather than a large impersonal agency.

Digital Strategy & Communication Consultant

I help companies develop their visibility and customer acquisition through a comprehensive digital approach.

For Millenium, I managed and implemented several strategic missions:

Social Media Strategy: Defining the editorial line, creating engaging content, managing and optimizing accounts (Instagram, Facebook, LinkedIn).

Lead Acquisition: Setting up and monitoring sponsored campaigns (Meta Ads & Google Ads), creating high-performing landing pages, optimizing the conversion funnel.

Digital Communication: Developing a consistent identity, managing communication campaigns, implementing email & SMS automations.

Social Media Management: Planning, performance reporting, and team management (community management and content creation).

WordPress Showcase Website Creation: Designing and developing modern showcase websites, optimized for search engine optimization (SEO) and user experience.

Objective: Generate visibility, convert prospects into customers, and establish a sustainable and effective digital strategy.