Freelancer profile translated to English.
Back to original languageAbout Hugo
Social Media Strategist & Community Builder | From Visibility to Sustainable Engagement
For over 8 years, I have been assisting brands, companies, and creators in developing their presence on social networks by structuring high-performing content strategies and creating engaging digital ecosystems. From viral content creation to campaign management, my expertise covers the entire spectrum of social media management with a single objective: to generate impact and results.
However, visibility alone is no longer sufficient. The algorithm dictates the rules, the audience is volatile, and dependence on platforms weakens businesses. That's why I now integrate a more powerful approach: Community Building.
💡 Transform a Passive Audience into an Engaged Community
Creating a social strategy is good. Building loyalty with an audience and transforming it into a community that supports, buys from, and promotes your brand is even better. I help you structure, animate, and monetize active communities that reduce your dependence on algorithms and create a sustainable competitive advantage.
📌 My Expertise:
✅ Social Media Strategy– Engaging content, viral campaigns, audience acquisition
✅ Community Building– Animation, engagement, loyalty & gamification
✅ Monetization & Growth– Creation of subscription models and member activation
✅ Digital Independence– Reducing dependence on algorithms and creating a sustainable ecosystem
📢 Want to structure your social presence while building a strong and engaged community?
Let's discuss and implement a strategy that combines growth, engagement, and loyalty. 🚀
English
Conversational
French
Native or bilingual
Can work on-site
Lyon (up to 50km), Paris (up to 100km), Marseille (up to 100km), Bordeaux (up to 100km), Lille (up to 100km)
Experience
- HigowChief Marketing OfficerSOFTWARE PUBLISHINGJune 2026 - Today (2 months)Outsourced marketing direction for a gamified running app. Conception of a complete 6-pillar marketing strategy, operational deployment: editorial calendar with video scripts, influence strategy (sourcing, scoring, negotiation of paid creators + in-game value seeding), construction of the community infrastructure (Discord, Beacons acquisition funnel → Discord → app). End-to-end management, from strategy to execution.
- EgosideSocial Media StrategistOctober 2025 - March 2026 (5 months)Collaboration with a personal branding agency as a social media strategist for executives. Mission: supporting the CEO in building their LinkedIn presence — defining the editorial line, communication angles, and producing content aligned with the brand's business objectives.
- Club LegacyzCommunity Growth PartnerE-COMMERCEApril 2025 - Today (1 year and 4 months)Creation and complete management of a Discord community for a trading card brand: from 0 to 800+ members with over 30% daily active members (vs. ~5% market average). Design of a proprietary gamification system (seasonal battle pass, XP, tiers, leaderboards, sports predictions) custom-developed with a custom Discord bot (Python/Supabase). Bilingual FR/EN animation, recruitment and management of a moderation team, recurring engagement programs (challenges, votes, drop events). Community loyalty directly multiplies the conversion rate on product releases.
Reviews
Florent
SODIGITALE
Reviewed on 9/29/2023
Very professional
N
Natacha
FOREVER LYLS LIMITED
Reviewed on 8/30/2021
It's a real pleasure to work with Hugo. Very responsive and professional, he listens and is proactive.
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Education
- Master 2 (M2), Communication specializing in strategic planning and brand contentSup de Pub - INSEEC U2020Master 2 (M2), Communication spécialisation planning strategique et brand content
- Master 1 Manager of Strategic and Digital Communication, Communication, GeneralSUP'DE COM2019Master 1 Manager de la communication strategique et digitale, Communication, général