Freelancer profile translated to English.

Description

Dedicated to support and communication, I have spent the last few years alongside business leaders in the Rennes region, advising them on their communication strategy. These experiences have led to successful projects with tangible results.

These rewarding collaborative experiences have provided me with a diverse and complementary skill set in this field. This has convinced me to continue on this path and help entrepreneurs through digital marketing! My areas of expertise are:

- Branding

- Audit/Consulting

- Social Media

- SEO and Paid Search

- Content Writing

Digital is increasingly integrated into our daily lives, and digital tools are more accessible than ever. It can be tempting to jump in without a strategy, but to achieve results, experienced guidance is essential.

To learn more, I invite you to review my experience.

Looking forward to collaborating!

Hugo

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Rennes (up to 50km), Vannes (up to 100km), Nantes (up to 100km), Le Mans (up to 100km), Caen (up to 100km)

ACCURIA
Associate
CIVIL ENGINEERING
January 2021 - Today (5 years and 5 months)
Rennes, France
Support for communication strategy (social media / website). Leading the "associates" team collaboratively. Assistance with administrative organization and structuring.

Tasks:
- Implementation of a marketing strategy and action plan.
- Community management (writing, visual creation).
- Project manager for the website redesign, in coordination with a freelancer.
- Web writing.
Construction Real Estate Web Writing Social Media Communication Strategy
Maunamé
Associate
FASHION AND COSMETICS
September 2020 - Today (5 years and 9 months)
Rennes, France
Support for brand development and marketing strategy.
Consulting Webmarketing Strategy Business Strategy
ABE Courtage
Marketing and Communications Manager
BANKING AND INSURANCE
September 2020 - August 2022 (1 year and 11 months)
Rennes, France
Define and implement a communication strategy (web, social media, GMB, print, content creation, videos) for 2 brands/companies within the same collective of specialized insurance brokers:

ABE (dedicated to construction engineering).
COURTAGE ASSUR (dedicated to construction professionals).

Management and coordination of a team composed of:

- 1 apprentice in a communication master's program (graphic design/video/print)
- 1 intern in a communication master's program (social media). 2020/2021 season
- A collective of 3 freelancers dedicated to web design, visual identity, and copywriting
- 1 in-house community management freelancer

Content writing/social media briefs + Management of first-level ADS campaigns + social media in a duo.

Qualitative results:

- Creation of the COURTAGE ASSUR website + various tools (LinkedIn, Facebook, GMB, Ads)
- Redesign of the existing ABE website + various tools (LinkedIn, Facebook, GMB, Ads)
- Creation of 2 professional liability/ten-year liability quote simulators.
- Creation of a white paper.
- Redesign + Creation of print materials (sales brochures)
- Creation of an editorial calendar + establishment of a content/visual/video frequency (YouTube channel)
- Creation of a communication department structure to manage the service (Internal, Drive, Trello).
- Creation of simplified tools for tracking statistics (Subscribers, traffic, leads).

Quantitative results:

+32% growth (2020/2021) in leads for ABE website
+50% growth (2020/2021) in leads for ABE LinkedIn First lead acquisitions for Courtage Assur (Launched end of 2021).

Subscriber growth:

ABE:
LinkedIn: 32 to 581
Facebook: 0 to 122
Courtage Assur:
LinkedIn: 0 to 233
Facebook: 0 to 544
Project Management Social Media Web Writing SEO SEA Video Editing

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Expert path in web marketing, Marketing
Voyelle formation
2023
Parcours expert.e en web marketing , Marketing
Title of Insurance and Savings Advisor, Insurance
CCI Maine-et-Loire Formation
2009
Titre de Conseiller en assurance et épargne, Assurances