Freelancer profile translated to English.

Description

10 years of experience in mass retail with a specialization in e-commerce activity management and P&L optimization, with expertise in e-Merchandising, e-Category Management, and e-Retail Media in a resolutely data-driven approach.

Skills:

E-commerce
E-retail, particularly click & collect and home delivery
Mass retail
Marketplace
E-retail Media: Criteo, Valiuz, Amazon Ads, Unlimitail, Budgetbox, Consorégie, Mediaperformances, Retailink...
E-merchandising
E-category management
Commercial animation
Strategy
P&L
CRM
IT Project Management

Industry field of expertise

Languages

English
Native or bilingual
Spanish
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km), Bordeaux (up to 50km), Biarritz (up to 50km)

Bascule
Click & Collect / Home Delivery & E-Retail Media Consultant
E-COMMERCE
January 2024 - January 2026 (2 years)
Paris, France
Business Unit Manager for e-commerce consulting for mass retail manufacturers.
- Support for mass retail manufacturers in defining their e-commerce strategies (click & collect + home delivery).
- Recommendations for e-merch and e-category action plans.
- Management of e-retail media budget: 5 manufacturers, budget = €4M.
- Management of a team of 5 consultants (juniors and seniors).
e-retail media E-commerce Strategy e-merchandising category management Team Management
Monoprix
E-commerce & CRM Manager
E-COMMERCE
January 2021 - December 2023 (2 years and 11 months)
Paris, France
1/ Monoprix.fr Online Grocery – Revenue = €160M. Result: sustained growth and +3.5 pts EBITA.
- Activity Pilot: monitoring traffic, revenue, margin, EBITA, customer NPS.
- Head of online commercial animation: definition of web action plan focused on performance (margin).
- E-category management: management of the offering, e-merchandising (navigation, search, e-ranking, cross-merch) and e-commerce pricing strategy.
- Monitoring and management of acquisition levers (SEA, social media) and SEO.
- IT Project Management: replatforming (CMS) to Ocado.
- Management of a team of 3 executives.

2/ CRM Grocery & Fashion (Online and Offline) - Customer base = 3M.
- Definition of CRM strategy with a true ROI vision.
- Definition of weekly campaign plans.
- Campaign personalization: POC implementation.
- Analysis of online & offline campaign performance.
- Management of a team of 5 executives.
growth-strategy E-commerce Strategy CRM CRO Business plan
Monoprix
E-commerce Project Manager: Monoprix x Amazon Partnership
E-COMMERCE
January 2019 - December 2020 (1 year and 11 months)
Paris, France
Amazon Prime Now Partnership – Revenue = €50M; +2 pts EBITDA.
- Partnership launch: from €0 to €50M; +2 pts EBITDA.
- Weekly Steering Committee Reporting + Executive Committee.
- Activity management: store forecasts, revenue, margin.
- Definition of commercial strategy & e-category management: commercial animation, offering, pricing, e-merch.
- Management of a team of 2 people (1 executive + 1 intern).
Category Management Commercial Strategy digital-transformation e-merchandising E-commerce

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Master 2
SKEMA Business School
2015
Programme Grande Ecole - M2 Marketing, Business Development et Entrepreneurship
L2
Preparation for Business Schools
2011

Strategy Consultant

Hugo Gaston

E-commerce & Retail Media Consultant

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