Hugo Frering

Leader of Tshoko, a tech company specializing in B2B music ambiance, I have been supporting entrepreneurs, SMEs, and startups in structuring their business for 9 years.

I combine field experience (company creation, product development, management, holding transition) with a concrete and operational vision: how to make a project viable, scalable, and stable, without bullshit.

I primarily focus on business models, SaaS, legal and financial structuring, particularly in the music, cultural, and tech sectors.

My approach is pragmatic and human, with a leader's perspective – no useless slides, but actionable solutions.