Freelancer profile translated to English.
Back to original languageAbout Hugo
You invest thousands of euros to attract clients. But how much do you invest to keep them?
Most companies bet everything on acquisition. Yet, the priority is not always to find more clients...
But to better leverage the ones you already have.
And for that,emailingremains the mostprofitableandunder-exploitedchannel.
As an email marketing specialist, I help companies transform their database into a conversion and loyalty system that works for them, continuously.
- Automated email sequences (follow-up, welcome, post-purchase, abandoned cart, etc.)
- Newsletters (storytelling, infotainment, technical)
I handle theentireprocess: from concept to writing, to integration.
You just have to watch the performance.
- Strategic analysis: persona study and their purchasing motivations
- Cleaning and segmentation of leads in your database
- Revision cycles + adjustments
- Integration with your tools (Système.io, ActiveCampaign, HubSpot...)
Every email I write goes through the hands of a collective of experienced copywriters (**Copy House**), to ensure maximum quality, clarity, and impact on every deliverable.
To discuss your goals, click on "**Propose a project**".
You pay nothing until a quote is signed.
French
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- Ecom BossDesign & copywriting of post-quiz email sequencesE-COMMERCEDecember 2025 - December 2025Chamalières, France
đź’µ Sector: E-commerce / Google Ads / Online Training
Design and copywriting of 3post-quizemail sequences (5 emails each) for Ecom Boss, an e-commerce coaching program specializing in creating profitable online stores via **Google Ads**.The challenge:guide each prospect after their segmentation, adapting the message to theirleveland **specific blockages**, from beginners to experienced Google Ads e-commerce sellers, to reinforce awareness and drive action.Sequence objectives:*Profile 1(beginner): overcome the fear of starting, build trust*Profile 2(intermediate): present Ecom Boss as a sustainable and stable alternative*Profile 3(experienced): identify what was blocking them and restore confidence in the toolTasks performed:→ Design and copywriting of the 15 emails with a direct, human, and transparent tone→ Adaptation of the message, angles, and objections addressed according to each profile→ Optimization of subject lines and preheaders for each email (A/B tests)→ Integration of social proof (testimonials, case study) in the progression of each sequence**Results**:- Average open rate at+48%**, reaching up to **60%
- Click-through rates above10%on some sequences (average **+11%**)
- Several appointments booked via the sequences (data not disclosed)
--Email sequence, email copywriting, email copywriter, email marketing, B2C emailing, email sequence, email sequence writing, email sequence copywriter, email copywriting designer, copywriting, content writing, emailing strategy, storytelling, persuasion, copywriter, content writer, email copywriter, marketing emailing, inbound email, funnel, copywriting B2C, online training, info-entrepreneur, Google Ads, e-commerce, segmentation, post-quiz sequence, training copywriter, content writing, customer journey - E-commerceWriting a complete email ecosystemE-COMMERCENovember 2025 - January 2026 (2 months)Chamalières, France
âš˝ Sector: Sports / textile sales
Complete copywriting of anemail ecosystemfor an e-commerce brand selling sports textiles, from the strategy of each sequence to the final writing of over **70 emails**.The main challenge: build acomplete customer journeyvia email, capable of converting, retaining, and reactivating. All while preserving brand identity and a pleasant reading experience, far from aggressive marketing.Designed and written sequences:- Welcome (with and without promo code)
- Abandoned cart
- Product page navigation abandonment
- Post-purchase and post-delivery follow-up
- Lead reactivation (at various inactivity periods)
- VIP program (high-value customers)
Tasks performed:→ Design and copywriting of all sequences, respecting the brand's positioning and tone→ Structuring and optimizing emails to encourage opens, clicks, and conversions→ A coherent editorial thread across all sequences, where the customer finds the same voice and brand universe at each touchpoint→ Email optimization through subject line and preheader variations (A/B testing)--Email sequence, email copywriting, email copywriter, e-commerce emailing, B2C emailing, email marketing, email sequence, email sequence writing, email sequence copywriter, email copywriting designer, copywriting, content writing, emailing strategy, storytelling, flow, customer journey, newsletter, newsletter copywriter, email copywriter, marketing emailing, abandoned cart, post-purchase, welcome sequence, reactivation, e-commerce email, sports e-commerce, sports textile e-commerce, e-commerce copywriter, content writing, persuasion, customer loyalty, email automation, marketing automation, follow-up sequence, reactivation sequence, B2C email, email sequence writer - Concession automobile de prestige (non divulguée)Design & copywriting of a lead reactivation sequenceAUTOMOBILESeptember 2025 - September 2025Chamalières, France
🏎️ Sector: Classic cars / Vehicles of interest
Design and copywriting of awake-upsequence (7 emails) for a French dealership specializing in **exceptional cars**: classic, modern GTs, distinctive sports cars, and iconic models from 1950 to 2020.The challenge:reactivate a dormant contact base with a warm, passionate approach, 100% aligned with the brand's identity – expert yet accessible, centered oncommunityand **automotive emotion**.**Sequence objectives**:- Email 1: Shock with humor to provoke a reaction
- Email 2: Connection and authenticity through an behind-the-scenes anecdote
- Email 3: Engagement through a debate among enthusiasts
- Email 4: Rekindle the passion through automotive sensations
- Email 5: Strengthen the sense of belonging through the brand's living space
- Email 6: Play on the fear of regret to re-ignite interest
- Email 7: An endearing ultimatum to force a final decision
**Tasks performed**:→ Design and copywriting of the 7 emails with a friendly, human, and passionate tone, true to the brand's universe→ Emotional narrative built around classic cars and the customer experience→ Progressive follow-up mechanism, from humor to urgency, without ever resorting to sales pressure→ Copywriting of subject line and preheader variations for each email (A/B tests)--Email sequence, email copywriting, email copywriter, email marketing, B2B emailing, B2C emailing, email sequence, email sequence writing, email sequence copywriter, email copywriting designer, copywriting, content writing, emailing strategy, storytelling, persuasion, reactivation, re-engagement, email copywriter, marketing emailing, customer journey, newsletter, automotive, classic cars, luxury cars, automotive copywriter, premium copywriter, content writing, wake-up sequence, customer loyalty
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Education
- Email marketer | CopywriterCopy House2025Copy House est un collectif de copywriters spécialisés en direct response, fondé par Charles Baras (ex-Top 10 mondial chez Agora). Chaque pôle réunit des experts de haut niveau (emailing, VSL, ads, ghostwriting, etc.) pour accompagner les marques et dirigeants à produire du contenu qui vend. En février 2025, j'intègre le mastermind Copy House via le CopyCamp, un mentorat intensif de 2 mois. Format : Coaching en groupe avec sessions live hebdomadaires pour suivre l'avancée, valider les écrits et corriger les axes d'amélioration. Rythme personnel : 2 à 3 heures de travail quotidien, en plus de mon emploi à temps plein. Durant ces 2 mois, j'ai rédigé 10 écrits complets pour un client réel, comprenant : - 1 script VSL (page de vente) - 3 emails de conversion - 3 scripts de publicités (ads) - 1 page d'optin - 1 page d'upsell - 1 bon de commande Chaque écrit était challengé et corrigé par Charles, avec des retours précis sur la structure, le ton, et l'efficacité persuasive. Ce que cette formation m'a apporté : ✓ Maîtrise des fondamentaux du copywriting ✓ Capacité à structurer des messages persuasifs sur différents formats ✓ Compétences en écriture orientée conversion ✓ Méthodologie rigoureuse : recherche, rédaction, optimisation
- BTS Real Estate ProfessionsLycée Sidoine Apollinaire2024Le BTS Professions Immobilières, ma première formation supérieure dans le secteur de l'immobilier. L'obtention de ce diplôme (BTS PI, BAC +2) m'a permis d'acquérir des compétences solides dans : ➊ Transaction immobilière ↳ Maîtrise du processus de vente et d'achat, techniques de négociation, estimation de biens. ➋ Gestion locative ↳ Administration de biens, gestion des relations bailleurs-locataires, suivi des contrats de location. ➌ Droit immobilier et juridique ↳ Compréhension du droit de la propriété, droit des contrats, réglementation de la copropriété et urbanisme. ➍ Techniques du bâtiment et diagnostic ↳ Notions de base en architecture, lecture de plans, diagnostics techniques obligatoires. Cette formation m'a apporté une compréhension approfondie du secteur immobilier et a développé mes compétences en négociation et en relation client.