You're seeing this page as if you were . The main menu is still yours, though. Exit from immersion
Malt Strategy
New report
Malt Tech Trends 2026
Hugo FeruglioHF

Hugo Feruglio

✅ Tracking Ads & RGPD | Meta CAPI, GA4, GTM

€450/day
Paris, FR
3-7 years
Google Tag Manager
Server-side tracking
Meta CAPI
Google Analytics 4
RGPD

Average response time: 1 hour

Freelancer profile translated to English.
Back to original language

About Hugo

I help companies make their web, analytics, and advertising tracking reliable through GA4, Google Tag Manager, Meta CAPI, GTM Server-Side, and better RGPD consent management.

Do you have missing conversions, duplicates, discrepancies between GA4, Google Ads, Meta Ads, Pinterest, Microsoft Ads, or your CRM? Is your Meta Pixel, your Conversion API, or your Consent Mode v2 not sending data correctly? I intervene to audit, correct, and make your measurement reliable.

My main areas of intervention:
  • Advertising tracking: Meta Pixel, Meta Conversions API, Facebook CAPI, Google Ads conversions, Enhanced Conversions, Microsoft Ads UET, Pinterest Tag, TikTok Pixel
  • Server-side tracking: implementation or audit of GTM Server-Side with Stape.io or Addingwell
  • GA4 & GTM: GA4 events, conversions, dataLayer, tagging plan, e-commerce, forms, leads, purchases, and outbound clicks
  • RGPD & consent: Consent Mode v2, CMP Didomi, Axeptio, Cookiebot, CookieYes, Sirdata, OneTrust, Tarteaucitron
  • Signal quality: event_id, Pixel/CAPI deduplication, fbp, fbc, gclid, user_data, Meta Event Match Quality

My method:

I audit the existing setup: dataLayer, GTM tags, GA4 events, Ads conversions, consent, payloads, and server-side configuration.

I identify the real problems: missing event, duplicate tag, wrong trigger, missing parameter, poorly applied consent, misconfigured CAPI, incomplete server, or cross-platform discrepancies.

Then I correct only what is necessary, without complicating your stack.

Each implementation is tested with GTM Preview, GA4 DebugView, Meta Events Manager, Google Tag Assistant, and Network request inspection.

In the end, you know what wasn't working, what has been corrected, and how the tracking works.

Objective: to obtain reliable marketing data to better measure your campaigns, attribute your conversions, and drive your acquisition.
Digital Business Models
E-commerce
Education Companies
Social Networks
Press and Media

  • French

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Wavestone
    Data Analytics Consultant
    CONSULTING AND AUDITS
    April 2024 - May 2026 (2 years and 1 month)
    Paris, France
    • Centralization of 5 siloed business sources into BigQuery via Fivetran: SAP POS, GA4, CRM, Customer Service, and Email marketing.
    • Structuring the marketing data foundation with dbt on BigQuery: modeling, quality tests, documentation, and data lineage.
    • Development of a multi-touch attribution model in SQL and Python over a 180-day conversion window, enabling analysis of the real contribution of marketing channels.
    • Implementation of client-side and server-side tracking to ensure reliable web event collection, limit signal loss, and improve conversion measurement.
    • Audience activation via reverse ETL to Segment for marketing use cases: Meta retargeting, CRM personalization, and store activation.
    • Creation of Looker Studio dashboards to track campaign performance, conversions, and cross-channel attribution.
    • RGPD consulting, Consent Mode v2 configuration, and implementation of consent banners via CMPs such as Didomi, Axeptio, CookieYes, Cookiebot, OneTrust, Usercentrics, or Tarteaucitron.
    Data Analysis E-commerce tracking Google Cloud Amazon Web Services Google Analytics
  • Arcane
    Data Analytics Consultant
    E-COMMERCE
    April 2023 - November 2023 (7 months)
    Paris, France
    I help marketing and data teams make their web and advertising tracking reliable, with a focus on GA4, Google Tag Manager, server-side tracking, and data quality.

    I work across the entire collection chain: tagging plan audit, anomaly detection, tracking loss correction, duplicate removal, improvement of conversion reporting, and user consent compliance.

    My main areas:
    • GA4 and Google Tag Manager Audit
    • Web collection and tagging plan analysis
    • Detection of duplicates, missing events, and data discrepancies
    • Server-side tracking implementation with Stape.io, Google Cloud Platform, or Addingwell
    • Google Consent Mode v2 configuration
    • Integration with CMPs such as Didomi, Cookiebot, CookieYes, Axeptio, Sirdata, or OneTrust
    • Improvement of data quality sent to advertising platforms
    • Google Ads, Meta Ads, and e-commerce/lead generation conversion tracking
    • GA4 training and marketing team support
    • Creation of Looker Studio dashboards to track advertising campaign performance
    • Tagging plan development
    Google Tag Manager Server-side tracking GA4 Google Tag Manager Server-Side Consent Mode V2

Recommendations

Be the first to recommend Hugo

Help this freelancer shine by sharing your experience working together.

These freelancer profiles also match your criteria

AgathaA

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

2

BaptisteB

Baptiste Duhen

Fullstack developer

4.6

(4)

5

AmedA

Amed Hamou

Senior Lead Developer

4

(2)

7

AudreyA

Audrey Champion

Web developer

4.3

(3)

4

Signup to reveal

Education

  • Engineering Degree - Data Analytics Specialization
    EFREI Paris
    2024
    • Formation en data analytics, data engineering, statistiques, SQL, Python et modélisation des données • Projets autour de la collecte, du traitement et de la fiabilisation des données web / marketing, RGPD • Travail sur des sujets de tracking, GA4, Google Tag Manager, dataLayer, plan de marquage et qualité de données • Analyse de parcours utilisateurs, attribution marketing, suivi des conversions et performance des campagnes publicitaires • Création de dashboards Looker Studio / Power BI pour le pilotage des KPIs marketing, acquisition et e-commerce

Certifications

  • Google Analytics Certification
    Google
    2026
    Google Analytics 4 Google Analytics Tracking GA4

Skill set

Google Tag Manager Server-Side
Google Analytics
E-commerce tracking

Categories