Freelancer profile translated to English.

Description

Digital marketing consultant with 10 years of experience in advertising agencies and client-side, I support companies in defining and executing performance-oriented digital strategies.

My goal: generate measurable growth through concrete, data-driven actions aligned with business objectives.

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

HAVAS PLAY
ACCOUNT DIRECTOR
VIDEO GAMES AND ANIMATION
September 2024 - April 2025 (7 months)
Paris, France
Accounts: Orange Corp, Sapeurs-Pompiers de France, KIA, Pringles, Cooper, Crédit Agricole, BNP Paribas, Aéroport de Paris, Pierre & Vacances, KFC

New business lead for the Gaming & Esports division
Support clients in their gaming & esports strategy

Creation of 17 commercial offers for the division
Development of the commercial and communication plan
Participation in agency pitchs on gaming & esports topics
Presentation of the gaming division to Havas Group agencies
Organization of workshops for prospects
Commercial relations with clients and prospects
Management of cross-functional teams for projects: creatives, strategic planners, data & insights, media
Communication Strategy Consulting Sales Strategy Video Games esports
SAATCHI & SAATCHI
GROUP MANAGER
VIDEO GAMES AND ANIMATION
April 2022 - September 2024 (2 years and 5 months)
Paris, France
Account: PlayStation France, Bip&Go, Samsung France

Management of a team of 3 project managers
Development, writing, and monitoring of the overall strategy for WeArePlayStation.fr
Management of cross-functional teams for projects: project managers, creatives, Publicis Group agencies, and external providers
Creation of influencer partnerships, negotiations, and performance monitoring
Identification of client needs and portfolio development
Monitoring of TV and radio spot production and technical evolutions
In-store activations
Monitoring of media, SEO, and financial performance of accounts
Participation in PlayStation account pitchs
Organization of consumer events with video capture
Webmarketing Strategy Social Media SEO Advertising Influencer Marketing
BOOTLE'S
MARKETING AND COMMUNICATION MANAGER
AGRICULTURE
January 2021 - December 2021 (11 months)
Singapore
Development of marketing and communication strategy
Conception and implementation of advertising campaigns on social media and in retail: video editing, logo animation, retail posters, visuals for social media
Creation of influencer partnerships and performance monitoring
Coordination with the sales department
Co-development of product packaging
Increase in turnover by 62%
Increase in average online and in-store order value by 50%
Marketing Strategy Communication Strategy Social Media Influencer Marketing point of sale marketing