About Hugo
- Strategic and technical audit (SEO, SEA, tracking, conversion funnel)
- Performance analysis and identification of growth levers
- Prioritized strategic recommendations and concrete action plan
- Conversion-oriented site design / optimization
- Natural referencing (SEO): technical audit, keywords, on-page optimization, local SEO
- Online advertising (Google Ads, Meta Ads): structuring, budget management, and optimization
- Tracking implementation and reporting (GA4, Tag Manager, Search Console)
French
Native or bilingual
English
Fluent
Experience
- CarrefourMarketing & Acquisition Project ManagerAugust 2024 - December 2025 (1 year and 4 months)91300 Massy, FranceWebmarketing & CampaignsSupport for the deployment of multi-channel digital campaignsOperational management of Meta Ads campaigns via Meta Business SuiteParticipation in defining targeting, budget monitoring, and results analysis
- 3Ci FranceMarketing and Communication Project ManagerSeptember 2022 - August 2024 (1 year and 11 months)93400 Saint-Ouen-sur-Seine, FranceWeb & AcquisitionDevelopment and optimization of websites (UX, SEO, content, performance)Management of sponsored campaigns (Meta Ads, Google Ads) focused on acquisition and awareness
- Elema AgencyInfluencer Content CreatorApril 2022 - June 2022 (2 months)Paris, FranceFilming: product + lifestyle + behind-the-scenes shotsEditing (Premiere Pro): dynamic cuts, subtitles, color gradingRecommendations: quick hook, clear CTA, 9:16 / 1:1 / 16:9 formats
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Education
- Master in Digital Strategy & MarketingEFREI - Graduate School of Digital Technology2025Master Marketing & Stratégie Digitale
- Computer EngineeringEFREI - Graduate School of Digital Technology2021Ingénierie informatique