Freelancer profile translated to English.
Back to original languageAbout Hugo
👉 Passionate about digital marketing and e-commerce, I am an expert in Facebook ads and Google Ads (Adwords).
With over 7 years of experience, I act as a growth lever in improving and accelerating your e-commerce site.
MY SERVICES
🧠 STRATEGY:
▪️ Cross-channel acquisition (choice of the best webmarketing levers)
▪️ Recommendations to increase conversion rate + average order value + retention
🎯 OPERATIONAL:
▪️ Creation or restructuring of your Facebook Ads / Google Ads / Amazon Ads campaigns
▪️ Implementation of a tracking plan
▪️ Campaign management and optimization
▪️ Reporting (weekly and monthly) and analysis of different KPIs
🧐 AUDIT:
▪️ Free audit of your Facebook Ads and Google Ads (Adwords) account
🎤 TRAINING:
▪️ Facebook Ads / Google Ads / Amazon FBA Training
LEVERS USED
🚀 Traffic manager: Facebook Ads & Instagram Ads, Google Ads (Search, Shopping / Performance Max, Display and Youtube), Microsoft Marketing (Bing Ads), Amazon Ads, Tiktok Ads, Snapchat Ads
🤓 Analytics: Google Analytics, Google Tag Manager
📈 Optimization: Google Optimize, Convert
🧉 In parallel with my freelance activities, I am the founder and CEO of the e-commerce site FRATÉ MATÉ (N°1 mate in France).
French
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- SASU TOV
On Malt
Facebook Ads - Training and managementAugust 2022 - August 2022Paris, FranceImplementation of the Facebook Ads pixelCreation and management of a Facebook Ads leads campaignCreation of custom audiencesTraining so that the client can manage their campaign themselves - Fraté MatéCEO - Facebook ads and Google Ads Traffic ManagerE-COMMERCESeptember 2018 - Today (7 years and 9 months)Aix-en-Provence, FranceSelf-taught and solo entrepreneur, I managed to achieve over 3 million in revenue (bootstrap) while remaining profitable in 3 years.Acquisition levers: Facebook, Google, SEO, Influencer, Snapchat, Tiktok, Affiliate, Youtube, PR.• Product sourcing• Import from China / South America• Inventory optimization• Product launches• Ad campaign management• Offer and landing page creation• A/B testing to improve conversion rate and average order value• Implementation of automatic emails and SMS (Klaviyo)• Cohort and LTV analysis• Implementation of B2C and B2B marketplaces (Amazon, Mirakl, Ankorstore, Faire...)• ...
- Oh MatchaTraffic Manager: Facebook ads - Google adsE-COMMERCESeptember 2021 - April 2022 (8 months)Paris, FranceCreation and management of the Facebook Ads account:• Implementation of the Facebook Ads pixel• Implementation of offline conversions with Make (Integromat)• Testing audiences and marketing angles (UGC, comparisons, before/after, whitelisting…)• Management and optimization of conversion and lead campaigns• Scaling for Black Friday / ChristmasCreation and management of the Google Ads (Adwords) account:• Transition of Google Shopping campaigns to Performance Max• Creation and optimization of Display and Youtube campaigns• Optimization of Search and Brand campaigns• Implementation of offline conversions with ZapierSuggestions:• Creation of gift sets to increase average order value• A/B testing of certain prices to increase the margin of best sellers• Recommendations to improve the conversion rate on product pages• Implementation of post-purchase questionnaires to segment the email list and improve marketing anglesResults:+ 50% revenue (compared to last year) with a global ROAS of 3.6+ €8 for average order value+ 27% conversion rate
Reviews
Jonathan
SIMPLEMENT
Reviewed on 9/2/2022
Thank you to Hugo who advised me optimally for the launch & management of my Facebook Ads campaign.
Hugo knows the tool perfectly and above all gave me many other tips and resources beyond the mission, he is a true expert in digital strategy! I recommend him and have already planned to use him to analyze the campaign in 1 month, thank you!
S
Sasu
SASU TOV
Reviewed on 9/1/2022
Thank you for this mission which allowed me to better understand the Meta platform and Facebook Ads advertising. I recommend Hugo for his knowledge and professionalism.
Recommendations
FU
AS
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Business SchoolSKEMA2016
Certifications
- Google AdsGoogle2019
- Facebook BlueprintMeta2021