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Description

I support institutions, companies, and SMEs in:

> defining their digital strategy

> managing their projects to generate major impact through digital

> training in marketing/communication tactics

My Background: 15 years in large groups + 8 years of freelancing

Business skills: Strategy definition and execution - Complex international project management - Digital activity management - Professional training and coaching

Soft skills: Digital vision - Project leadership - Organizational transformation - International cooperation - Team management

Languages

French
Native or bilingual
English
Native or bilingual
German
Conversational

Workplace preferences

Can work on-site

Lyon (up to 50km), Paris (up to 100km), Marseille (up to 100km), Genève (up to 100km), Clermont (up to 100km)

Interflora
E-commerce Product & Migrations Director
E-COMMERCE
October 2019 - December 2022 (3 years and 3 months)
Lyon, France
- Management of the Group E-commerce Convergence Project:
> 300 features
> 70 UX, Tech, and Acquisition profiles mobilized
> deployment across the group's 7 European markets
> +2.5 pt conversion (average)
- Management of a portfolio of 15+ digital products in France: Product Discovery, Continuous Improvement, KPIs, Maintenance...
- Group roadmapping and prioritization policy.
Stratégie e-commerce Pilotage de projets site e-commerce Stratégie d'entreprise Vision produit Gestion de projet Acquisition Méthode agile Indicateurs de performance Développement produit
groupe AVRIL
Digital Director
AGRICULTURE
January 2015 - October 2019 (4 years and 9 months)
Paris, France
Management of the digital Marketing and Communication for the group and its 50 brands (Lesieur, Matines, Puget...):
- Corporate Social Media France and International
- "TerresOléoPro" sector brand: 100,000 Facebook fans
- "Paroles de Terres" program on YouTube: 1M views
- Yellow, the first unified Digital Workplace: 7,200 employees
- Employee Advocacy: 50 ambassadors #WeAreAvril
- SEO, SEA, affiliate marketing, and media budget management
Pilotage de projets Communication digitale conseil en communication Webmastering Réseaux sociaux Youtube Ads SEO SEA employee advocacy
Burson Cohn & Wolfe
Assistant Digital Director
CONSULTING AND AUDITS
January 2011 - December 2014 (4 years)
Paris, France
Head of the Digital Strategies, Public Relations, and Crisis Management Business Unit of the agency.
Management of 10 consultants on 60 assignments in website redesign, content production, social media management, and opinion monitoring (Louis Vuitton, Total, Biogen Idec, Siemens, Coca Cola, Hewlett-Packard).
Secondment for 2 years at the LVMH group headquarters, in charge of the Corporate website redesign and executive image management.
Stratégie de communication Pilotage de projets Réseaux sociaux Branding Création de sites web Brand content Luxe Marketing d'influence Communication de crise