Freelancer profile translated to English.
Back to original languageAbout Hugo
Senior digital acquisition consultant with over 10 years of experience, both in agencies and client-side. I assist e-commerce and service companies investing at least €30,000 per month in digital marketing.
SEA (Google Ads), SEO, and Social Ads expert, I focus on strategy, structuring, and campaign optimization for profitable and sustainable growth.
Possible missions: audit, recommendations, management, team support, or monthly follow-up.
French
Native or bilingual
English
Fluent
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- SellsySEA and SMA ConsultantSOFTWARE PUBLISHINGDecember 2023 - Today (2 years and 8 months)Bordeaux, FranceStrategic and operational support for SEA and SMA campaigns. Budget optimization, account structuring, and performance tracking.Close collaboration with internal teams to structure acquisition strategies and sustainably improve marketing performance.
- GAYA bikeDigital Marketing ConsultantTRANSPORTATIONDecember 2024 - Today (1 year and 8 months)Bordeaux, FranceElectric cargo bike company based in Paris.Definition and implementation of the digital acquisition strategy.
- Operational management of paid campaigns
- Recommendations on budget allocation
- Continuous campaign optimization
- Contribution to overall strategic thinking
- LEROY MERLINHead of AcquisitionCONSULTING AND AUDITSMarch 2022 - June 2024 (2 years and 3 months)Bordeaux, FranceWithin the Leroy Merlin Studio business unit, specializing in renovation services for individuals.Consulting and operational work on customer acquisition: SEA, SEO, SMA, lead scoring strategy, conversion rate optimization.- Marketing mix management- Conversion rate optimization- Implementation of lead scoring- Management of freelancers and agencies- Redesign of WordPress graphics and UX- Synergies with Leroy Merlin and Adeo: resources and tools- Transition from a startup marketing stack to an advanced stack (Contentsquare, Optimizely, Piano)- SEA: +130% qualified leads and -25% CPL- SEO: +70% qualified leads
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Education
- Master in Digital MarketingIESEG School of Management2014EQUIS & AACSB Accreditations, EFMD Member Ranked 1st National Business School recruiting students from high school (Le Figaro-Etudiant 2012) Ranked 24th International Best Master in Management (Financial Times, 2013)