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Hugo BruyèreHB

Hugo Bruyère

Product Owner

€450/day
Lille, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Hugo

Business Analyst / Proxi-PO with 7 years of experience in digital, e-commerce, and data. Expert in Agile project management, functional analysis, and data piloting. I support teams and business units in designing high-value-added solutions.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Lille (up to 50km)

Experience

  • BOULANGER
    BUSINESS ANALYST
    August 2025 - Today (11 months)
    Lille, France
    CONTEXT:
    Integrated into the Front Commerce team, responsible for the sales tool used by in-store advisors. Intervention on the Run to improve the existing system, as well as on the design and implementation of new features in response to business needs. The mission is part of a gradual decommissioning of AS400, with the objective of optimizing and simplifying the sales process for advisors, while providing them with high value-added functionalities to facilitate the sales act.
    MAIN MISSIONS:
    • Writing User Stories on Confluence
    • Creating Wireframes on Google Slides, then implementing mockups with the UI on Figma
    • Creating sequence diagrams on Draw.io (Google suite)
    • Ensuring the continued deployment of the tool in stores that do not yet have it and for new store openings
    • Prioritizing between run and build
    • Integrating business rules and test cases (as well as updating old ones if necessary) into User Stories on Confluence
    • Working in Agile mode with associated rituals (daily, retro, demo sprint over 2 weeks)
    • Monitoring non-regression and testing with developers and the tester
    ENVIRONMENT:
    Java, Angular, Kafka
    Jira, Confluence, Gsuite, Gravitee, Bruno, Postman
    Agile methodology Requirements analysis API
  • Leroy Merlin
    PROXI-PO / DATA PILOT
    July 2020 - January 2025 (4 years and 6 months)
    Lille, France
    CONTEXT:
    Project to create two tailor-made tools: Work Plan and Garage Door, intended for stores and the web.
    MAIN MISSIONS:
    • BDD Methodology: leading Agile rituals
    • Implementing Google Sheets for supplier data retrieval
    • Analyzing supplier tables and developing business rules
    • Writing scenarios during BDD sessions
    • Bi-estimation (WSJF type) for prioritization
    • Phased deployment: UAT / prep / prod and non-regression testing
    • Standardizing supplier data collection via Google Sheets
    • Workshops for integrating common DATA
    • Managing images on GCP (import, rename, delete)
    • Managing data via pull requests on GitHub
    ENVIRONMENT:
    JS, Github, GCP
    Jira, Miro, Figma, Gsuite
    Agile methodology Project management
  • Leroy Merlin
    PO PRODUCT REFERENCING PERFORMANCE
    May 2019 - May 2020 (1 year)
    Lille, France
    CONTEXT:
    Implementation of a tool to help DATA pilots reduce the TTM (Time To Market) for product referencing.
    MAIN MISSIONS:
    • Defining business needs and creating use cases
    • Developing an automated file (Excel macro) to guide data pilots' actions on referencing
    • Identifying and cleaning data (dataware)
    • Creating a data visualization tool for monitoring KPIs (volume, TTM) over a rolling 12-month period
    • Implementing an agile continuous improvement process
    • Measuring user satisfaction and performance gains
    • Setting up a Trello board and a user guide for data pilots (key user monitoring)
    Agile methodology Requirements analysis Project management

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Education

  • Master Communication & Marketing
    2018
    Master Communication & Marketing
  • Sports Management License
    2016
    Licence Management du Sport

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