Freelancer profile translated to English.

Description

Brand Marketing Specialist, curious and creative, I enjoy assisting my clients with all issues related to the creation, redesign, or dissemination of their branding. Whether it's to increase their visibility or strengthen their online and offline image, I help companies bring their brand to life and grow (Bouygues Telecom, Airbnb, dcube, Canang Sari Villas, WeHost, VanO, etc).

My expertise is vast ⭐:

- Marketing benchmark (analysis of positioning, offers, and acquisition and consideration campaigns).

- Communication agency management.

- Inbound Marketing

- Deliverable creation (brochures, booklets, visual ads, promotional videos, logos, etc.).

- SEA Strategy (management of Google Ads, Facebook Ads, LinkedIn Ads campaigns, etc.).

- Marketing event creation, etc.

I would be delighted to help and support you in developing your brand to create it, strengthen it, or even better, make it take off 🚀.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Italian
Conversational
Spanish
Basic

Workplace preferences

Can work on-site

Paris (up to 50km)

BOUYGUES TELECOM
Brand Manager
TELECOMMUNICATIONS
December 2024 - Today (1 year and 8 months)
- Ensure brand image consistency across all available media, online or offline, by ensuring compliance with the brand platform, as well as the graphic, language, and sound guidelines.
- Respond to requests from cross-functional teams for the creation of new naming/logotypes, while ensuring consistency of the B2C and B2B brand architecture.
- Oversee location design projects with the DET.
- Conduct benchmarks to identify the latest brand evolutions (telecom sector and outside the business sector).
dcube
Lead Marketing
May 2021 - May 2024 (3 years)
- Management and improvement of Branding.
- Creation of B2B Lead Generation campaigns (SEO, SEA, Inbound Marketing, events, etc.)
- Graphic creation (website, publications, ads, mockups, sales materials).
- Management of content creation (articles, white papers, newsletters, etc.).
- Creation of B2B prospecting and Lead Generation campaigns
- Global acquisition and commercial development strategy
- Management of partnership with Microsoft
- Management of pre-sales phases
Airbnb
Brand Marketing Specialist
TRAVEL AND TOURISM
January 2019 - August 2020 (1 year and 8 months)
Paris, France
Marketing Specialist within the Marketing & Growth team at Airbnb Hosting Services and responsible for branding.

- Creation of the brand's "Voice & Tone".
- Creation of the brand identity.
- Design of creatives for paid acquisition campaigns (Google Ads, Facebook Ads).
- Definition of needs and creation of marketing and prospecting deliverables.
- Creation of Personas for Hosts and Travelers and monitoring of their consideration within the different internal teams.
- Creation of a new funnel and new pages for recruiting City Managers.
- Strategic definition, creation, and implementation of Press campaigns.
- Creation of conversion and retention email campaigns.
Communication strategy Branding brand management Adobe Creative Suite Content marketing Inbound marketing Marketing study Facebook Marketing Emailing