About Hugo
English
Fluent
French
Native or bilingual
Experience
- Pump GroupFounderMarch 2023 - Today (3 years and 3 months)đ§© Digital Project Manager â Growth PartnerAs an independent digital project manager, I support professionals and companies in their strategic and operational development.đ My mission: to be a true growth partner, providing concrete and effective solutions according to their business objectives.đĄ What I put in place:Personalized digital strategies oriented towards resultsCreation or optimization of websites (user experience + performance)Management of online presence: social networks, e-reputation, editorial lineImplementation and monitoring of advertising campaigns (Meta Ads, Google Ads, etc.)Optimization of conversion funnels & lead generationConsulting in automation, branding & digital contentđ I manage each project with a global vision, a ROI focus, and the clear objective of accelerating the growth of my clients through adapted tools and smooth management.
- world of womengrowth marketingTECHOctober 2022 - October 2022đ Mission: Web3 Growth Hacker for World of WomenAs a Web3 specialized digital growth hacker, I supported World of Women in the development and deployment of tailor-made growth strategies, with a strong emphasis on community engagement, brand value and visibility on decentralized platforms.đŻ Mission objectives:Structure a Web3 digital growth strategyStimulate community engagement via gamified NFT mechanicsCreate and distribute targeted multi-channel campaignsGenerate organic and paid traction around drops, events, and partnershipsđ ïž Actions taken:Growth loops via Twitter + Discord + Zealy / Crew3Collaboration with Web3 influencers and ambassadorsOptimization of landing pages & acquisition funnelsDeployment of community activations (airdrops, quizzes, contests, POAP)Data analysis and rapid iteration on KPIs (CAC, engagement, wallet conversion)đ Result: a rise in the brand's power in the Web3 ecosystem, with organic community growth and long-term loyalty.
- the moonboyzproject managerTECHMarch 2022 - October 2022 (7 months)đ Mission: Web3 Growth Hacker for The MoonboyzAs a Web3 specialized growth hacker, I supported The Moonboyz in structuring and deploying an innovative digital strategy, focused on community acquisition, multi-channel Web3 visibility and NFT valuation.đŻ Mission objectives:Create an organic and viral growth strategyGenerate buzz around NFT dropsBuild community loyalty through gamified mechanicsDevelop Discord, Twitter, Zealy and partner leversđ ïž Concrete actions:Implementation of Web3 quests on Zealy/Crew3 to recruit and activate ambassadorsCollaboration with NFT influencers & KOLsDesign of optimized landing pages wallet connect + mintAnimation of the Discord community via events, giveaways, POAPsCreation of viral Twitter campaigns + crypto-friendly paid adsMonitoring of key metrics: wallet growth, CAC, retention, participationđ Result: strong community traction before and during launches, positioning of the collection in NFT trends, and a notable increase in organic engagement.
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