Hugo Bernard

I assist startups, SMEs, and agencies with their growth, brand repositioning, and marketing optimization challenges, with a strong focus on automation and AI.

I work both independently (full strategic and operational stack) and by leading or reinforcing existing teams. The objective remains the same: design and execute concrete, effective, and measurable strategies.

✅ Examples of missions carried out:

– Marketing audit and repositioning for an insurance startup → new pitch, website redesign, acquisition strategy 0 → 1

– Implementation of a complete automation system on HubSpot for an agency (CRM, lead scoring, workflows, TOFU → BOFU funnel)

– Creation of a brand identity for a tech SME: naming, visual identity, storytelling, UX/UI website

– Integration of AI tools to accelerate content creation (ChatGPT, Midjourney, Notion AI, Chatbase…)

💼 My main expertise:

– Multichannel acquisition & lead generation

– Brand redesign, storytelling, UX/UI

– CRM & automation (HubSpot, emailing, scoring)

– Generative AI & intelligent prototyping

– Content strategy and conversion funnels

🎯 My approach: quickly understand business challenges, prioritize high-ROI actions, deliver with rigor, fluidity, and responsiveness.

At SquadEasy, I structured and led the entire marketing strategy for a B2B scale-up undergoing transformation: complete brand repositioning, marketing automation, content creation, CRM, and lead generation.

I implemented a growth engine based on the inverted funnel (inbound/outbound) and ABM, structuring a team of 8 people, in direct liaison with the sales and product teams.

✅ Key results:

– 80% of revenue generated through marketing

– MQLs x3 • Opportunities x2 • SEO Traffic +300% • LinkedIn Reach x10

– Complete website and identity redesign to target large accounts

– Creation of inbound, Ads, and full HubSpot email automation campaigns

– Launch of 2 new offers with Go-To-Market strategy

💡 I also managed the integration of HubSpot CMS/CRM, structured acquisition workflows, trained my team in agility (via Notion), and implemented data-driven OKR tracking.

This experience allowed me to combine strategic vision, operational execution, management, rigor, and creativity in a demanding environment.

After several years leading a marketing agency, I chose to take a strategic break to deepen my understanding of brand strategy, UX/UI design, and design-driven growth through a full-time master's degree.

This year allowed me to:

– Strengthen my ability to lead multidisciplinary teams with a true design culture

– Master the fundamentals of art direction, brand systems, and digital product design

– Design and lead web and UX/UI projects from end to end, applying design thinking principles

– Deepen the link between brand, user experience, and business performance

– Work in agile methods, in studio mode, with rapid iterations and integrated user feedback